These Are The 34 TikTok-Famous Products I Actually Swear By
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I am probably never going to stop yelling about how much I love this anti-acne soap or this pretty pink utility knife, so I might as well yell at you about them, too.
Posted 4 hours ago
by Emma Lord BuzzFeed BuzzFeed Staff
As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.
Amazon, Emma Lord/BuzzFeed
I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry.
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Get it from Amazon for $9.99.
Emma Lord/BuzzFeed
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in pink honeyand nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $8 (available in three shades).
Emma Lord/BuzzFeed
Check out aTikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $11.97.
Emma Lord/BuzzFeed
Check out a TikTok of the moisturizer in action.
I have had on and off dry patches on my face for *checks watch* my whole life, which I just accepted as a consequence of being a human in their thirties who spends a lot of time outdoors in cold weather. It took like two seconds for my (SPECTACULAR) dermatologist to assess the situation and recommend this. The dry patches around my mouth and eyes were gone within two days of using this. It absorbs so quickly into the skin that I was almost scared it wasn't doing anything, but the long-term results are undeniable. My skin is softer, and I was able to cut out the expensive niacinamide and exfoliant I was using, making this one of the most cost-effective skincare moves of my life. For context, I am not wearing any makeup in the above shot aside from my beloved $7 tubing mascara, because this evens my skin out enough that I feel like I don't need foundation anymore. I am so grateful my dermatologist recommended this to me, and I only wish I'd gone to see her about it much sooner!
Get it from Amazon for $23.99 (available with SPF and in various sizes).
Emma Lord/BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've been using these for awhile, and I love them! I usually use an electric toothbrush, but I feel like I get a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $9.99.
Check out a TikTok of the nausea relief inhaler in action.
My fetus was a menace to society in my first trimester, and I was nauseous all day and night. Nothing I ate or drank could make it go away, but NOT eating made it somehow worse, so in between meals this was a quick way to get some relief. It wasn't a cure-all, but the distinctive herbal scent helped get me closer to baseline when I really needed it during the workday! I also loved how tiny it was for taking in my bag.
Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly
Get a pack of two from Amazon for $12.99 (also available in a pack of four).
Amazon
Check out aTikTok of the Sunkissed Poppy Hand Soapin action.
I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this.
Get it from Amazon for $5.33.
Emma Lord/BuzzFeed
Check out a TikTok of the BrüMate Rise Water Bottle in action.
I have been on the hunt for a leakproof, "throw it in your bag" water bottle for a long time, and this is the holy grail of them. I've had this thing knocked off my couch and rolling all over my living room so many times now that I know for a fact it keeps its promises. I am the mom to a very curious little baby boy who likes to lunge and grab for things, so having this in my arsenal has been a total lifesaver in the spill department. I am especially impressed by how long it stays cold! I put my iced tea in here every morning, and by the time I wash it out at night, the ice is still perfectly intact. I also just love the sipping experience! The straw is very soft and satisfying to use.
Get it from Amazon for $37.99+ (available in 19 colors and three sizes).
Emma Lord/BuzzFeed
Check out a TikTok of the JBL headphones in action.
I am a recent convert to these JBL headphones, and as someone with a big chonky head, I CANNOT recommend them enough. I have had to "stretch out" every pair of over-the-ear headphones I've ever bought, but these were comfy on my noggin and gentle on my ears (even with earrings on!) from the moment I opened them. The sound quality is absolutely gorgeous — I've been bopping around to the Wicked soundtrack like I'm an extra in both of the movies. I also am obsessed with how well these cancel noise, as someone living in very noisy NYC!
Get it from Amazon for$119.95 (available in four colors).
Amazon
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that, for some reason, I am always more comfortable in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear leggings, and I'm happy to report that after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review: "Super comfy. I usually don’t write reviews, but I tried these first before buying Lulu, and these are the most comfortable leggings for everyday and even for workouts. Highly recommended!" —Criselle Johnson
Get them from Amazon for $32 (available in women's sizes XXS–XXL, two inseams, and 21 styles).
www.amazon.com, Amazon
Joesoef Skin Careis a small business that specializes in anti-acne skincare products.
Check out a TikTok of the sulfur soapin action.
I've had hormonal acne on and off my entire adult life and tried so many things that didn't work that I just accepted that I'd have to deal with it forever. I came across this product while writing a BuzzFeed skincare post a few years back and tried it for myself. I have gotten like, maybe ten zits since then (and I'm not even sure if they count, because it was when I was pregnant). I use this once a day at night and follow up with La Roche-Posay Toleriane Double Repair Face Moisturizer and the combo made my hormonal acne vanish!
Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G
Get it from Amazon for $12.99(also available in multipacks).
www.amazon.com, www.amazon.com
I am in my mid-30s now and know which products are best to clean certain things in my home, but when I was in my twenties, I most certainly did not. This was the PERFECT cleaning catch-all for someone who didn't know what they were doing. I used it on my caked-over pans, to clean the stainless steel sink, and to clean all the bathroom grime. It's also a dream come true for a renter, because it is super tough on messes, but never scratches surfaces or peels paint off of them. (Trust me — I had to use this stuff to get red wine off the wall once after I left a bottle on top of the fridge and it unceremoniously smashed all over the place. Did I mention I was a hot mess in my 20s??)
Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-sized amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT
Get it from Amazon for $5.97+ (available in five sizes).
Check out aTikTok of the Dreo tower fan in action.
I live in an apartment with a wall air-conditioning unit that simply DOES NOT do the trick when it's 90+ degrees outside. This gizmo is an absolute lifesaver. The air actually feels COOL, and it's so quiet that if the air weren't blowing on me, I wouldn't even know it was on. I love how adjustable the fan speed is and that you have options to let it rotate or not, because I work from home and I am very picky about my working environment. I also appreciate how modern and sleek it looks! You hardly notice it, despite it being so tall.
Promising review: "I am INCREDIBLY sensitive to noisy fans when I’m trying to sleep at night. I have tried so many different fans, and this is the first and only one that has been COMPLETELY silent, besides just hearing air come out of it. No clicking, no nothing. It’s incredible. I just bought another one for my office." —Lori Perkins
Get it from Amazon for $99+ (available in three colors and with or without enabled Wi-Fi).
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Get it from Amazon for $9.99+ (available in different sizes).
Amazon, Emma Lord/BuzzFeed
Check out a TikTok of the Slipsticks in action.
I *jumped* on this because I'm a huge fan ofClinique's Black Honey line — I'm wearing theMauve Mentality shadethat's meant to be an alternative to the $25 Nude Honey above! I love the consistency of this and the lightweight, buildable color. It's the perfect "keep this by the door/in a purse" lip tint that goes well with pretty much any outfit, since it's in that genre of "no makeup makeup." My only complaint is that you have to be careful not to twist it too high up, since the formula is kind of melty and makes it hard to twist back down. But otherwise this is an EXCELLENT everyday lippie to have in your arsenal!!
Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option." —catina m. claytor
Get it from Amazon for $10 (available in 11 shades).
Emma Lord/BuzzFeed
I will scream this thing's virtues on every corner of this earth. I used this on an eight-day international trip. It fit a veritable arsenal of products — all of my skincare, makeup, hair supplies, toothbrush, toothpaste, and deodorant were wedged in the different pockets, and still compacted easily and went right into my carry-on backpack. It made setting up at the hotel a two-second process of hanging it up and having all my products instantly accessible to me and easy to put away. I cannot imagine traveling without it, especially now that I've used it on a multi-city trip where it was so handy to fold back up and take through several hotels. At one point, I forgot to properly close a lotion, and it exploded a bit, and the bag was super easy to clean from the inside!
Get it from Amazon for $12.91+ (available in two sizes and 12 colors).
Emma Lord/BuzzFeed, Ugg
Check out a TikTok of theUgg Classic Micro Bootsin action.
If my feet could write love songs, they would have penned a Billboard hit for these boots. I am obsessed with them in the cooler months. They are SO so so so so so so so comfortable. I walk around five miles a day and these hold up beautifully and feel amazing the entire time. They also style so well with jeans and leggings that when I have "ah, what shoes do I wear with this??" indecision, the Uggs win out every time. Also, they hit SO different when I was pregnant — getting to put these on my feet was one of my main motivators for getting out the door in the third trimester, and they were also so lovely for easing back into activity postpartum!
Get it from Ugg for $140 (available in women's sizes 5–12 and seven colors).
Emma Lord/BuzzFeed
Check out aTikTok of the velvet hangers in action.
I bought about 60 of these six years ago just to streamline the ~aesthetic~ of my closet, and I have now carried them with me through three closets and two big moves and can't imagine using any other kind of hanger. The velvet locks all my shirts and coats in place so I never have to worry about finding them bunched up at the bottom of my closet whenever I jostle them looking for something to wear, and they have been a *godsend* for reducing the space taken up in my closet. I also just love how sleek and organized they make my closet look. A few reviewers mentioned the velvet coming off on their clothes, but I've never had an issue with the beige ones.
Here's what BuzzFeeder Sally Elshorafasays about them: "These hangers helped me free up so much space in my closet! I was using bulky wooden hangers before, and while I liked the uniform look, they took up way too much space. I love these velvet ones because they're also really aesthetically pleasing but take up 75% less space than a traditional wooden hanger, so my closet looks like it has less clothes in it but it's actually holding significantly more than before. I'm going to slowly replace all my hangers in every closet with these, they're that amazing."
Get a set of 30 from Amazon for$16.19 (available in five colors, three sizes of sets, and in shirt, skirt, and suit hangers).
www.amazon.com, www.amazon.com
Check out a TikTok of the Tumella Umbrella in action.
I am originally from Seattle, so I hate umbrellas of all kinds!! But I bought this one on Prime Day because the only way to take my baby out in the rain in NYC is to wear him in a carrier and hold an umbrella above us. This thing is HARDY. We have had some of the biggest, wildest winds and sideways rain in New York this summer, and this thing never flinches. I also ADORE the instant open with a button, which I only have to use one hand for. It's super compact and slides easily back into its waterproof cover to store for later. I can't believe how affordable this umbrella is, given how well it holds up and how well it's designed!
Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker
Get it from Amazon for $19.99+ (available in 25 colors and packs of two).
Emma Lord/BuzzFeed
I own this in so many colors, it's truly lawless. I'm a long-distance runner, and these are my holy grail — supportive without being constrictive, lightweight enough to withstand sweat, and miraculously, I don't chafe as I do with other sports bras. I am a huge fan of the Lululemon Align and will continue to swear by them until I die, but can only justify buying one of those a year — at this price point, I was able to buy enough of these that I wear them errand running and with cute high-waisted jeans without worrying about losing them to the laundry. These also wash up beautifully and stand the test of time!
Promising review: "I saw these tanks all over TikTok. I decided to purchase one and absolutely love it. The fit and style are exactly the same. I will say the material is not as soft and is more like a bathing suit material, but overall it’s a great purchase!" —M
Get it from Amazon for $22.99 (available in women's sizes XS–XL and 21 colors).
Check out a TikTok of the Airplane Pockets tray tablecover in action.
Airplane Pockets is a small business that specializes in sanitary, portable travel organization products.
I used this on a round-trip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves!
Get it from Amazon for $29.99.
www.amazon.com, Emma Lord/BuzzFeed
Dazzle Dry is a small business that specializes in nail care products.
Check out a TikTok of the Dazzle Dry polishin action.
See that pic of the pink-nailed hand up there?? Those are my DAY SEVEN DAZZLE DRY NAILS (after just getting back from a wildly busy trip across the country, which I did a TON of apartment cleaning to prep for!).
I have been using the Dazzle Dry system in salons for years now because it is the only way to get your money's worth, even if with the salon's upcharge. My nails are SO much healthier and longer now that I've quit gels completely, and this polish is so good that it often doesn't chip for 10–14 days (and even then it's just the smallest chips). Plus I cannot shout enough about how much I love just bouncing from the salon or my couch with my nails so dry that I never have to think about them after I get them done.
Promising review: "I purchased this mini kit to try the Dazzle Dry system. I am so pleased with the results! I did my manicure 10 days ago, and it is still holding up. The Prima Ballerina color is very soft and neutral, and exactly what I was looking for. I followed all the simple instructions, and it truly was dry in five minutes (although I was a little hesitant to test it, it really was dry). I will definitely be purchasing additional colors. Highly recommend!" —Jodi S
Get it from Amazon for $39 (available as a kit in dozens of colors; you can shop for colors individually at the Dazzle Dry storefront).
Emma Lord/BuzzFeed, Amazon
Check out a TikTok of the cloud knife in action.
Between my job on the shopping team at BuzzFeed and being a first-time mom, I have a LOT of packages to open, and very little time to do it while my creature "naps" (air quotes because naps clearly go against his baby religion). I am also very, VERY vain about my nails, so I refuse to open packages without some kind of blade. I ordered a pack of these a few years ago, and even though I have lost all but one of them (I am very disorganized, oops), it still performs as well as it did the day I bought it! It gives super clean cuts and gets packages open instantly, and automatically retracts when you're done, so you don't have to worry about putting it in a drawer.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $6.49.
Emma Lord/BuzzFeed, Amazon
Touchland is a small business that specializes in scent mists and hand sanitizers.
Check out a TikTok of the Peanuts x Touchland collab in action.
As the mother of a baby boy, I have made Snoopy my new religion, so I was THRILLED beyond belief at this collab. It smells just as beachy, luscious, and laid back as it says it does, and is the perfect casual scent to spray on the way out the door. I love how light and subtle it is compared to other scents, too — especially since I am snuggling that baby so much. I already love all of Touchland's body mists (the Peachy Lycheeand Golden Amberare outta this WORLD), but this is like a happy summer hazy daydream! Highly recommend!
Get it from Amazon for $24.
www.amazon.com, www.amazon.com
Check out a TikTok of the Bella toaster in action.
Psst — if you're looking to save space in your kitchen and don't want to sacrifice on aesthetic, check out Bella's matching line of compact, affordable kitchen appliances!
There are three reasons I love this toaster: One, I have a small NYC kitchen and very little appliance real estate. Two, I love love love giant slices of sourdough toast, and this is one of the only toasters long enough to fit an entire slice and toast it all at once. And three, it is VERY cute. I've toasted just about everything a person can toast in this gizmo, and she's done a great job every time. I can't believe how useful it is at this price point!
BuzzFeeder Elizabeth Lillyloves this too: "I didn't have enough space for a toaster before I discovered it from our BF Shopping stories! Before that I was turning on the oven for a single piece of breakfast toast, which I think we can all agree was a bit silly."
Promising review: "The narrow width of this toaster helps free up real estateon my small countertop, plus it accommodates two slices of toast, English muffins or bagels as well as a regular width toaster. It comes in a beautiful teal color which I love. And the three toast levels ensure you don’t burn food and the quality of the toast is just right — from light to brown. I highly recommend it!" —Joyce Hill
Get it from Amazon for$24.99 (available in five styles and two other sizes).
Emma Lord/BuzzFeed, www.amazon.com
TBH, it is the warmest, most functional coat I've ever owned. It's like being snuggled everywhere you go?? A gift that will just keep on giving and giving. Also the POCKETS ON THIS THING. I genuinely feel like a one-woman clown car pulling out all the things I've snuck in there. I don't use a purse in the winter, everything just very snugly and securely fits in one of the zippered pockets (and the side pockets are SO warm for your hands).
Promising review: "I ordered this for my Scotland winter trip after seeing it on TikTok, and I have to say it lived up to the hype. It kept me toasty, warm, and dry. Plus, I loved all the pockets... so many pockets! I was able to carry my phone, a charging brick, hat, gloves, cell phone and credit cards/money with room to spare. It's also really easy to adjust the fit with the side zippers and snaps on the front. One of the best buys I've ever made on Amazon!!" —Staci B
Get it from Amazon for $159.99+ (available in women's sizes XXS–5XL and 13 colors).
Check out a TikTok of the Dawn Powerwash Sprayto see it in action!
I've lived on my own for a long time now, so even when I've had a dishwasher, it's made more sense to wash individual dishes and put them away. This stuff is SO quick and effective at clearing up grime and burnt and caked-on food (I am an AVID eater of burnt cheese). Now that I'm a mom, I love this stuff even more — Dawn Powerwash is surprisingly great at getting spit-up stains out of furniture and items I can't put in the washing machine (like the mesh on a hand-me-own Snoo!). A lot of parents swear by it for getting poop and food stainsout of baby clothes, too.
Here's what BuzzFeeder Elizabeth Lillyhas to say about this spray: "I live in an apartment without a dishwasher, and I honestly use that as an excuse to order takeout food instead of cooking. But, as soon as I got my hands on a bottle of this stuff (regular Dawn is my go-to dish soap, BTW), I put it to use I on both a saucepan I used to make homemade enchilada sauce *and* the casserole dish I baked those enchiladas, which had a ton of caked-on food. It really does work like I say it does! Like, scary well."
Get the starter pack from Amazon for $8.44.
Emma Lord/BuzzFeed, Anthropologie
Check out a TikTok of the Boxy Oxfordin action.
I love this shirt so much because it is somehow structured but loose at the same time?? And the fabric is nice and thick, but never hot. It's a true "all seasons" shirt. I wore it for my postpartum shots with my creature because I was in a true "if anything even slightly uncomfortable touches my body, I will SCREAM" mood, and I can't say enough how comfy it was and how cute it felt!
Promising review: "Awesome shirt. Preppy-looking and great with jeans or for work. It washes and dries great and keeps looking crisp. Comfortable. I bought it in three different colors." —debbie
Get it from Anthropologie for$98 (available in sizes XS–3X, petite sizes, and five colors).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $22.99 (available in 12 shades).
I bought this like a decade later than I should have, and it is as miraculous as everyone says. I am a chaos demon with four different sets of cutlery mashed together that took up way too much room and were too disorganized, since they were different shapes. This streamlined them all in an instant and got me half my kitchen drawer back — and I'm in NYC, so every bit of room counts!!
Here's what BuzzFeederElizabeth Lilly has to say about it: "I have VERY narrow kitchen drawers in my NYC one-bedroom apartment kitchen — only one of which I can fully pull out — and buying this organizer for it has transformed it. I'm able to safely reach in and grab whatever I need (like a manual can opener for tuna salad or a mini whisk for a hot chocolate) without having to sift tools around."
Aaaand here's what former BuzzFeeder Mallory Mowersays about it: "I use this in my kitchen! I have to admit...it hasn't exaaactly helped with organization. What it *has* done is created a neat and orderly spot for my utensils...opening up a ton of extra drawer space for my unruly stash of pens, bouillon cubes, drink flavor packets, and the like. Long story short — I recommend this for tidy and messy folks alike!"
Promising review: "TikTok has done it again and made me spend money on unnecessary things. However, it was definitely worth it! I love the durability and space it saved me. Compared to larger and bulkier flatware organizers. Hands down, good purchase!" —Sierra
Get it from Amazon for $11.99+ (available in three styles).
Emma Lord/BuzzFeed
Check out a TikTok of the fanin action.
I bought this because my son is a tiny prince, and I will not let him roast in this NYC heat!! And oh boy, are we both in love with it. He luxuriates in it as it blows back the three or four hairs on his head, and I feel at ease knowing something is keeping him comfortable. When we get home during walks on hot days, he's never overheated. If we eat outside, I'll put him in my lap and position the fan on the table to blow on both of us, so I can confirm that the gust is LOVELY and oh-so-cooling. I am also stunned by how long it lasts! I had it on full blast once and forgot to turn it off, and it was still going five hours later on one charge!
Get it from Amazon for $16.99 (available in eight colors).
Emma Lord/BuzzFeed
Check a TikTok of the Baby Shusherin action.
I thought this was a scam and a half when my mom suggested it to me — what is a machine going "shhhh" going to do that I can't?? — but oh, what a fool I was. This gizmo came into my home and is officially my co-parent now. My little guy was a super reflux-y, bad sleeper who was up literally every hour at night for the first three months, and it was hard to transfer him back into his bassinet. Once this little thing was introduced, it started calming him right away. There were nighttime wake-ups where I could literally just turn this on before he fully opened his eyes, and he'd let out a little sigh and go back to sleep. Absolute witchcraft. For me, it was a very handy tool for figuring out whether he was just having trouble connecting a sleep cycle and wanted to go back to sleep, or if he was genuinely hungry for a bottle (at which point the Baby Shusher wouldn't work, and I'd get up to feed him).
Pro-tip: this goes out of stock a LOT, and usually takes a week or so to ship. If you know someone who is expecting and you want to get them something genuinely useful, order this for them before the baby is born!
Get it from Amazon for $34.99.
Amazon
Check out a TikTok of the existentially fraught duck night-lightin action.
I ordered this because I needed it. It makes me happy to behold him. I've had him for years, but especially loved him when I had my son and needed a buddy with me in the trenches during late-night feeds. I'd be like, "Wow, that attempt at a crib transfer was an epic disaster," and my little pal would be like 😐😐😐.
Here's what BuzzFeeder Rebecca O'Connellsays about it: "My husband got me this light as a gift, and I can confirm it's very cute. If you firmly tap or squeeze it, you can toggle between three brightness settings. It's not bright enough to read by, but it works quite nicely as a night-light or for mood lighting. The legs are wiggly, which is definitely a selling point for me."
Get it from Amazon for $16.99 (available in two styles).
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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews have been edited for length and/or clarity.
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