If you spend a certain amount of time scrolling #BeautyTok, you may have already come across Jane Iredale’s buzzy new offering, the ColorLuxe Eye Shadow Sticks. These creamy sticks come in 10 versatile colors and are apparently so easy to apply, TikTokers have filmed themselves doing complete eye shadow looks with them in just seconds — so it’s no surprise that they’re already going viral. Here’s why everyone from beauty buffs to beginners are so obsessed with these new shadows (and how you can try out all the colors without spending a dime).