These New Amazon Prime Beauty Deals Just Dropped for Day 3
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[LAST UPDATED AT 6 A.M. ET ON JULY 10, 2025]
Welcome to day three of Amazon Prime Day 2025—yes, the beauty deals are still going strong, and honestly, this might be the best day to shop. While some early favorites have sold out, Amazon keeps dropping new must-haves you’ll want in your routine ASAP. We’re talking a buttery-soft K-beauty cleansing balm that melts off makeup in seconds, a volumizing texturizing spray that gives your hair instant lift (without the crunch), and the iconic pink makeup sponge that artists and editors swear by for a smooth finish. Okay, it’s BeautyBlender. Whether you’re stocking up on tried-and-true staples or finally treating yourself to something new, these fresh Prime Day additions are the perfect excuse to keep adding to your cart.
Featured in this article
Blowout Bestie
Shark SpeedStyle Essential High-Velocity Dryer
Foolproof Foundation
IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
90s Find
Clinique Almost Lipstick in Black Honey
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Our Favorite Amazon Prime Day Deals
Amazon Prime Day Skin-Care Deals
Amazon Prime Day Hair-Care Deals
Amazon Prime Day Wellness Deals
It’s officially go time: Our top editor-approved Amazon Prime Day beauty deals are here, featuring standout picks across hair-care, skin-care, and makeup that deserve a prime (yes, pun intended) spot in your routine. From a multitasking blow-dryer to a tubing mascara we can’t stop raving about—and even a bold '90s-inspired lip that steals the show—we’ve rounded up the best deals to help you refresh your beauty stash without maxing out your budget.
Shopping market editor Angela Trakoshis applying Sol de Janeiro Bum Bum Firmeza Body Oil
Angela Trakoshis
Sol De Janerio
Sol de Janeiro’s Bum Bum Firmenza Body Oil smells just as dreamy as the famous body butter and delivers those same skin-tightening vibes. It’s packed with ultra-moisturizing olive oil and antioxidant-rich microalgae to leave your skin feeling silky and hydrated, while the brand’s signature guarana complex (which uses caffeine) helps visibly firm and smooth as it sinks in fast.
Shark
Shopping director Shanna Shipin using the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer
Shanna Shipin
Say goodbye to long styling sessions. Shopping director Shanna Shipin says the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer has “changed my blowout routine forever,” cutting her blow-dry time by 10 to 15 minutes and delivering a shiny, bouncy finish. With powerful airflow, four versatile attachments, smart heat control (measuring temperature 1,000 times per second), and a compact design, it brings salon-level results home without the effort.
Senior audience director Lexi Herrick wearing IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
Lexi Herrick
IT Cosmetics
It’s no wonder IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers' Choice Award three years running. With SPF 50 and a skin-loving blend of collagen, peptides, hyaluronic acid, and vitamins A, B, C, and E, it blurs the line between makeup and moisturizer—hydrating, plumping, and smoothing with every wear.
Clinique
Commerce editor Sarah Han using the Clinique Almost Lipstick in Black Honey
Sarah Han
Color us shocked to find Clinique's TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.
Commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush
Sarah Hoffmann
Wavytalk
Wavytalk's Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types. "I'm really happy with how easy it is to mimic the results of a blowout with this affordable tool," says commerce producer Sarah Hoffmann. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through.”
Colorescience
Colorescience's Sunforgettable Total Protection Color Balm SPF 50 is an antioxidant-rich, mineral-based balm that protects cheeks, lips, and eyelids with broad-spectrum SPF 50 while delivering a sheer, buildable flush of color.
Urban Decay
The Urban Decay Naked Mini Eyeshadow Palette packs six super wearable shades—think soft mattes and shimmer finishes—into one travel-friendly compact. It’s basically your go-to for everything from a quick everyday swipe to a full-on smoky eye.
Tarte
Contributor Annie Blackman applying the Tarte Tartelette Tubing Mascara
Annie Blackman
According to contributing writer Annie Blackman, this mascara made her believe in mascara again. “I usually steer clear of mascara because it always travels to my under eyes within hours, but the Tarte Tartelette Tubing Mascara has proven me wrong,” she says. “This stuff stays put, and I love the mascara's chocolately brown hue that keeps things looking natural.
Former commerce writer Jennifer Hussein using The Beachwaver Co. Beachwaver S1.25 Rotating Curling Iron
Jennifer Hussein
The Beachwaver Co.
The Beachwaver Co. Beachwaver S1.25 Rotating Curling Iron creates bouncy waves with a built-in rotating barrel. All you have to do is clamp, hold, and let the iron do the twist. Its user-friendly design and customizable heat settings make styling quick, simple, and beautifully consistent for all hair types.
If your skin’s been feeling a little dull or congested lately from the summer heat, now’s the perfect time to give your routine a refresh without needing to splurge. Amazon Prime Day is serving up serious deals on editor-loved skin care, including newly added favorites like Tata Harper’s gentle-but-glowy Regenerating Cleanser, Tatcha’s ultra-refreshing face mist, and Then I Met You’s cult-favorite Living Cleansing Balm (which commerce editor Sarah Han says “smells divine”). Whether you're restocking the basics or finally trying that luxe formula you've been eyeing, these deals make it way easier to treat your skin and your wallet.
Tata Harper
Senior news editor Nicola Dall'Asen applying the Tata Harper Regenerating Cleanser
Nicola Dall'Asen
Commerce writer Sarah Han applying Then I Met You Living Cleansing Balm
Sarah Han
Then I Met You
Tatcha
Contributing commerce editor Deanna Pai applying Tatcha Luminous Dewy Skin
Deanna Pai
Shopping market editor Angela Trakoshis applying Biodance Bio-Collagen Real Deep Mask
Angela Trakoshis
Biodance
Supergoop!
Senior art director Ingrid Fowler applying Supergoop Mineral Unseen Sunscreen SPF 40
Ingrid Fowler
Allure shopping editor Angela Trakoshis applying the Laneige Lip Sleeping Mask
Angela Trakoshis
Laneige
Sunday Riley
Contributing commerce writer Christa Joanna Lee applying Sunday Riley Good Genes All-in-One Lactic Acid Treatment
Christa Joanna Lee
Contributing commerce editor Deanna Pai applying Innisfree Super Volcanic Clay Mask
Deanna Pai
Innisfree
Clinique
Shopping market editor Angela Trakoshis after using the Clinique Take the Day Off Cleansing Balm
Angela Trakoshis
Contributor Annie Blackman applying the Belif Aqua Bomb
Annie Blackman
Belif
Dr. Brandt
SkinMedica
Nécessaire
L'Occitane
Sulwhasoo
Molton Brown
Peter Thomas Roth
La Roche-Posay
StriVectin
Tatcha
Isdin
Herbivore
RevitaLash Cosmetics
M-61
Bioderma
Drunk Elephant
Peace Out
Kiehl's Since 1851
If your FYP has convinced you to try every buzzy hair product under the sun, now’s the time to actually stock up. Amazon Prime Day is packed with deals on TikTok-famous formulas, including just-added picks like Living Proof’s Full Dry Volume & Texture Spray (hello, instant lift) and Briogeo’s Yuzu + Plum Oil Soft Power Air Dry Cream for smooth, effortless air-dried styles. Whether you’re chasing frizz-free curls or extra volume at the roots, these hair-care steals are worth the checkout click.
Living Proof
Contributing commerce writer Christa Joanna Lee applying Living Proof Full Dry Volume & Texture Spray
Christa Joanna Lee
Contributing commerce editor Deanna Pai applying Briogeo Yuzu + Plum Oil Soft Power Air Dry Cream
Deanna Pai
Briogeo
Hot Tools
Ouai
Contributing commerce editor Deanna Pai applying Ouai Wave Spray
Deanna Pai
Contributing commerce writer Christa Joanna Lee applying Dae Agave Dry Heat + Hold Styling Mist
Christa Joanna Lee
Dae
K18
Former commerce writer Jennifer Hussein applying the K18 Molecular Repair Hair Oil
Jennifer Hussein
Former associate manager of special projects, Talia Gutierrez, using the T3 Aire 360 Multi-Styler & Blowout System
Talia Gutierrez
T3
Drybar
Contributing commerce writer Christa Joanna Lee applying Drybar Triple Sec 3-in-1 Finishing Spray
Christa Joanna Lee
Shopping market editor Angela Trakoshis applying Color Wow Raise the Root
Angela Trakoshis
Color Wow
Amika
Senior audience director Lexi Herrick applying Amika Perk Up Dry Shampoo
Shopping market editor Angela Trakoshis applying IGK Beach Club
Angela Trakoshis
IGK
Bio Ionic
Senior audience director Lexi Herrick using the Bio Ionic Long Barrel Styler
Lexi Herrick
Shopping market editor Angela Trakoshis applying Olaplex No. 7 Bonding Oil
Angela Trakoshis
Olaplex
L'Oréal
Bumble and Bumble
SexyHair
Virtue
Ouidad
FHI Heat
Shu Uemura
Kérastase
R+Co
Verb
Kristin Ess
Head & Shoulders
If you’ve ever wondered why the Beautyblender sponge became a makeup artist (and Allure editor) staple, now’s your chance to snag one during Prime Day at a discount. We’ve also just added a lip kit you’ll actually wear every day, plus a newly launched lip balm, because can you really have enough? These freshly dropped beauty deals mean you can update your makeup bag without breaking the bank, and finally get your hands on the products you’ve been eyeing.
Beautyblender
Former associate director of special projects Hunter Lacey using the Beautyblender Original
Hunter Lacey
Contributor Jailynn Taylor applying Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze
Jailynn Taylor
Maybelline New York
Urban Decay
Senior news editor Nicola Dall'Asen applying Urban Decay’s All Nighter Waterproof Makeup Setting Spray
Nicola Dall'Asen
Contributing commerce writer Christa Joanna Lee applying Dear Dahlia Petal Drop Liquid Blush in Barely
Christa Joanna Lee
Dear Dahlia
Milk Makeup
Jouer
L'Oréal Paris
Stila
Estée Lauder
RMS Beauty
Anastasia Beverly Hills
BareMinerals
Nyx Professional Makeup
Too Faced
Lancôme
Smashbox
Laneige
Amazon Prime Day isn’t just about scoring beauty steals—it’s also the perfect excuse to restock your self-care essentials. From high-tech skin-care tools to elevated daily habits, these wellness deals are all about feeling good and looking good. One standout is the Medicube Age-R Booster Pro, which Allure editor in chief Jessica Cruel calls “the most powerful device I have ever used.” You’ll also find Touchland Power Mist (a hand sanitizer that smells legitimately amazing), the Hatch Restore 3 (a sleek bedside essential that helps you fall asleep faster and wake up more gently), and This Works Deep Sleep Pillow Spray, which one of our editors swears by for its soothing lavender scent. Because true wellness starts—and ends—with a good night’s sleep.
Touchland
Dianna Singh applying Touchland Power Mist Hydrating Hand Sanitizer Spray
Dianna Singh
Commerce editor Sarah Han using the Medicube Age-R Booster Pro
Sarah Han
Medicube
ThisWorks
Hatch
Foreo
PMD
Nutrafol
Ōura
Apple
Therabody
On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are just getting started. Make sure to bookmark this page and check back in back as we learn about more sales.
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
More Amazon Prime Day shopping inspo coming at you in 3, 2, 1:
Your Beauty Guide to Amazon Prime Day 2025
Amazon's Best Korean Beauty Deals Are Happening Now
Now, watch KATSEYE spill secrets:
Shop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.
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