It’s only our cultural reference points—like certain items Shiv Roy wears on Succession or the TikTok fashion taxonomy complex—that make quiet luxury brands seem like a recent phenomenon. Style experts say this perspective isn’t quite correct. “Whether referred to as ‘quiet luxury,’ ‘stealth wealth,’ or “old money aesthetic,” the concept and allure of timeless, minimalistic design has remained consistent throughout the decades,” says Elizabeth Layne, chief marketing officer of Rebag.