I’ve long argued that VCs getting excited about climate change is scary and that the goal of a startup is to stop existing. But I haven’t been particularly successful at outlining what startup founders can actually do to build a more sustainable company in a world hurtling toward a climate crisis.

Enter Amit Paul and Nils von Heijne, who’ve spent the last few years thinking about how companies are formed and if there’s an alternative approach we could take. In their native Sweden, the duo have come up with an alternative organizational structure that aims to redefine the way we think about sustainability and regenerative business practices.