What do you call three American women trying to “refresh the game (of Mahjong)”?

We’d call it an attempt at cultural erasure.

Texas-based firm The Mahjong Line replaced the traditional Chinese numbers and symbols with carvings of bars of soap, cherries and bags of flour. While “engaging with a new generation of American mahjong players” left many with a bad (read: racist and culturally inappropriate) taste in their mouth, we’re thankful that not everybody is as tone-deaf.