Rebecca Wadsworth has a “love/hate relationship” with Amazon Prime.

She and her husband spend between US$1,000 (RM4,682) and US$2,000 (RM9,365) a month on Amazon, charging it to their Amazon credit card. They buy a wide range of items – body wash, shampoo, vitamins, dog food, even clothing and shoes – and packages arrive at their Philadelphia home several times a week.

For recurring purchases, they have opted into “subscribe and save”, which automatically sends customers refills of frequently used items to their door before they run out. They’ve priced out what it would cost to buy the same items at other retailers like CVS, Target or Wegmans, she said, and it’s usually cheaper on Amazon.