This Celebrity-Approved Brand Is Set To Take Over NYFW And As An Aussie I’m Screaming

This Celebrity-Approved Brand Is Set To Take Over NYFW And As An Aussie I’m Screaming

BuzzFeed-Shopping·2025-08-28 05:02

In just a few days New York Fashion Week will be taking over our feeds and while we're extremely excited to gawk at the street style, we're finding ourselves equally enthused by the Aussie brands that are about to hit the runway.

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Mason Ramsey

Two homegrown brands, Alf the Label and Gimme Store are teaming up to make history and I won't lie, as an Aussie I'm filled with pride and excitement. They're bringing together signature bags and jewellery for an accessories-only showcase.

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Instagram: @alf_thelabel

Alf the Label has already made headlines in 2023 as the first parenting brand at NYFW. Gimme Store is loved by local and international celebrities like Katy Perry, Chrishell Stause, Abbie Chatfield and more.

You actually might've spotted some of Gimme's jewellery on Katy Perry during the AFL Grand Final in Melbourne, last year.

Darrian Traynor / Getty Images, GIMME

You spot the Gimme x Alf the Label showcase via livestream on September 15 AEST.

From what we can see, both brands deliver your favourite trendy pieces without the wild price tag.

So, here are some must-buy pieces to snag from Gimme and Alf the Label before they hit the runway (and inevitably sell out):

These Chrishell Stause-approved droopy bow earrings will add a touch of whimsy to even your simplest outfits.

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The Selling Sunset host donned these beautiful bows at a Sabrina Carpenter concert almost a year ago and they remain some of Gimme's best sellers. Just like all most of their items, these are waterproof and tarnish-proof. You can pick them up in silver and gold. 

Buy them now from Gimme for $49.95

This versatile, leather dumpling bag can be worn five different ways to suit your needs.

Alf the Label

Depending the day and the moment, this bag can transform. It has five styles — cross body, shoulder bag, bracelet bag, handbag and pram bag — perfect for stylish mums and dads on-the-go.

Buy it now from Alf the Label for $429.95.

This charm-adorned necklace is a maximalism lovers' dream, with colour trinkets to suit their style.

Gimme Store

You've got 14 beautiful charms on a chunky-ish gold chain to add the coolest pop of colour for plain matching sets and your favourite basics. It's definitely a statement piece with hard Euro Summer vibes. 

Buy it now from Gimme Store for $119.95.

And finally, this mesh tote that can seamlessly go from beachside to desk side without a problem.

Alf the Label

This large mesh tote can easily fit your swimmers and towel or laptop and emotional support bottle, depending on what you're doing that day. It can easily take on all types of activities and engagements. 

Buy it now from Alf the Label for $139.95.

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