Welcome to Beauty Boss, a reoccurring series in which we spotlight the power players driving the beauty world forward. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job.

If you prefer simple, minimalist nail art, you probably already follow Paintbox on Instagram. The boutique nail salon in New York City specializes in modern, low-key designs that lean more runway than kitschy. That's exactly the vibe CEO Eleanor Langston was going for when she first came up with the concept for Paintbox. A former beauty editor with over a decade of experience in the industry, Langston and her friends longed for a salon where they could get manicures that looked like the designer ones she saw backstage at fashion week.