Alpina is one of those brands that, as we like to say around here, punches well above its weight class. It might not have the name recognition of some other Swiss watchmakers with big billboards lining the side of every highway and airport terminal across the country, but what it does have, in spades, is a lineup of watches that'll give you exceptional bang for your buck any day of the week. But today isn't just any day of the week; it's Prime Day. And that means a tough-as-nails watch from a brand that already offers exceptional value is now available for nearly half off. Talk about a damn good deal.