This Viral Beauty Brand Is Replacing Reviewers’ Favorite High-End Products

This Viral Beauty Brand Is Replacing Reviewers’ Favorite High-End Products

BuzzFeed-Shopping·2025-06-09 05:04

If you’ve spent any time on #BeautyTok lately, chances are you’ve come across glowing reviews, GRWM (get ready with me) videos and side-by-side tests featuring , a rising-star beauty brand that recently hit the states from Australia.

MCoBeauty

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