I’m always the first person to champion drugstore beauty. In fact, there are some drugstore products out there that our editors (and myself) consider to be even better than luxury ones. There’s one affordable brand available at your local Target that’s been around of years, but is getting a lot of much deserved hype lately – especially now that TikTok is a main source of product discovery for so many. has gone viral thanks to TikTokers highlighting its affordability, delicious scents, and skin-loving formulas.

Tree Hut