TikTok Shop triples sales, merchant count in Vietnam
Tech in Asia·2024-04-12 20:00
Photo credit: Ringo Chiu / Shutterstock
After a slew of issues in other parts of the world, TikTok said it tripled the merchant base and average sales on its app in Vietnam last year, Nikkei reported.
The surge is partly due to sales of items like VinFast motorcycles and Samsung phones, as Vietnamese shoppers become more comfortable with online shopping, a TikTok Vietnam representative said.
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