TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz

TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz

The New York Times-Tech·2024-04-07 06:03

In a TV commercial, Sister Monica Clare, a nun in northern New Jersey, walks through a church that’s bathed in sunlight and sits in a pew, crossing herself. Her message: TikTok is a force for good.

“Because of TikTok, I’ve created a community where people can feel safe asking questions about spirituality,” she says in the advertisement.

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