(Reuters) - Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form video platform until the bitter end, seven industry leaders told Reuters.

The U.S. Senate passed a bill late on Tuesday that gives Chinese tech firm ByteDance up to a year to divest TikTok, or the app will be banned altogether. President Joe Biden has signaled he would sign the bill, capping a four-year battle over concerns the Chinese government could influence content or access user data.