TikTok inspired one in three moviegoers on the platform to visit theaters

TikTok inspired one in three moviegoers on the platform to visit theaters

The Star Online - Tech·2024-09-12 14:00

TikTok can be a great ally for the movie business. It's not uncommon to discover the trailer or extracts from a new film on the social network. And this could well be a boon for movie studios. According to one study, one in three TikTok moviegoers have gone to see a new film in theaters thanks to the Chinese social network.

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