Tokyo Olympics Viewership Declined 42% From Rio

Tokyo Olympics Viewership Declined 42% From Rio

Yahoo - Malaysia·2021-08-10 09:00

The Tokyo Olympics came one year late, but at least they happened. And they just so happened to be watched by 42% fewer viewers than the Rio Games in 2016, according to total audience delivery (TAD) tallies. The all-in number of 15.5 million average viewers across the Tokyo Games includes NBC, its cable channels and digital properties — including Peacock. The numbers come from a combination of Nielsen and Adobe data, and combined are down from the 26.7 million total viewers, per night, from Rio. We should note that the final Nielsen numbers for NBC’s primetime coverage of the Tokyo Olympics on Saturday and the Closing Ceremony on Sunday will be in Tuesday. Earning gold, silver and bronze, respectively, were the first Sunday of competition (20 million viewers), the first Thursday (19.5 million) and the second Tuesday (17.4 million). On the No. 1 night, NBC aired the women’s gymnastics team’s — including Simons Biles — qualifying round during that Sunday primetime broadcast. Additionally, American swimmer Caeleb Dressel took gold in the men’s 4x100m freestyle relay that evening, and Katie Ledecky won silver in the women’s 400m freestyle. During the first Thursday of competition, American Suni Lee (pictured above) scored gold in...


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