FOR years, durian was seen as a “golden crop”, especially due to strong demand from China for premium varieties like Musang King. Prices were high, and thousands of acres of oil palm were cleared to make way for durian orchards, with many individuals also venturing into the space.

But the thorny reality is now emerging in 2026. After years of waiting for trees to mature, the market is now in oversupply, as almost everyone planted durian during the boom years, and the harvest is now coming in at the same time, flooding the market.

This season also happens to be one with a bumper harvest.

There are significant costs involved in maintaining durian orchards, including fertilisers, labour, and electricity.

While premium-grade durians that meet export standards can still fetch strong prices in China, much of the harvest does not make it to that market, leaving a large share of production to compete in the local market.

This has led to prices crashing.

At these levels, many farmers are struggling to cover basic monthly costs. There are also reports of land being sold at much lower prices compared to a few years ago.

Consumers, however, are the winners, with durians being sold cheaply or heavily discounted.

Social media is filled with promotions showing premium durians at unusually low prices.

In some places, the fruit is even being given away for free.

The question is whether this is simply a temporary oversupply that will ease as demand catches up or the start of a deeper correction in a sector that expanded too quickly on the back of the China boom.

If it’s the latter, the durian industry could become a cautionary tale of what happens when everyone chases the same opportunity.