Toys "R" Us is welcoming a whole new generation of kids who don't want to grow up with a new flagship location in the American Dream mall in New Jersey, the company shared with Travel + Leisure this week.

The new two-level, 20,000-square-foot store will welcome Toys "R" Us kids — and kids at heart — to play, eat at Geoffrey's Café and ice cream parlor, and, of course, shop for their favorite toys. But from interactive experiences to product demonstrations and even a two-story slide, this is definitely no ordinary store.