Photo credit: Onda

Traveltech startup Onda built a market-leading presence in its home country of South Korea through partnerships with the likes of Kakao, Naver, and Airbnb. In 2019, the company – which offers an enterprise solution that helps hotels manage operational processes like room distribution – began the first steps of a Southeast Asian expansion by entering Thailand.

Then, the Covid-19 pandemic began. In lieu of those plans, the company decided to expand its services within South Korea but catering to larger hotels and resorts.