'Now that I'm running my own business, I probably come up against ageism less now than if I was employed,' says Woodall - Dan Kennedy

At 60, Trinny Woodall is more successful than at any time in her life - Dan Kennedy

Not for the first time, I hear Trinny Woodall before I see her. A crashing sound behind a closed door as phones and papers and “f***!”s are dropped like bombs. She blasts into the room – the otherwise peaceful make-up studio of her Chelsea office – plonks her willowy frame on a stool and starts talking at a million miles a minute.

Default Trinny speed. Her simple navy trouser suit is Trinny’d right up with a black fringed top that features suspended metal discs. Her tiny wrists are weaponised with the addition of massive silver cuffs and I’m shocked when she tells me the chunky crystal choker is £12.99 from Zara. She’s a cyclone in sparkles.

I haven’t yet asked a question and she’s laying out the roadmap with which her eponymous beauty brand, Trinny London, is gearing up to achieve world domination. “My team really felt the energy that I brought back from my day in New York last week. Which made them excited to think: ‘Let’s make this our challenge. How do we conquer America fully?’ We’re in there already, but I want to be 20 per cent more in there this year.”