Truly Hard Seltzer Is Now Making Flavored Vodka

Truly Hard Seltzer Is Now Making Flavored Vodka

·2022-03-08 07:04

When the beer industry was struggling, hard seltzer showed up to help give breweries new life. But what's the answer when the hard seltzer category starts struggling? How about vodka?

Truly Hard Seltzer — the Boston Beer Company-produced brand that is second in sales behind only White Claw — has announced they're launching Truly Flavored Vodka, a partnership with spirits producer Beam Suntory.

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