World Liberty Financial, a cryptocurrency firm co-founded by members of the Trump family, is establishing a US$1.5 billion treasury of its WLFI coin through a deal with Nasdaq-listed ALT5 Sigma.

A group of investors led by World Liberty Financial will buy 200 million shares in ALT5.

The proceeds will be used to acquire WLFI tokens, which represent about 7.5% of the coin’s total supply.

Eric Trump will join the ALT5 board, chaired by Zach Witkoff, another co-founder of World Liberty Financial.

This arrangement lets investors gain exposure to the WLFI coin via ALT5 shares instead of holding the cryptocurrency directly.

Some market observers have raised concerns about potential conflicts of interest since the Trump family controls significant stakes in both World Liberty Financial and the WLFI supply.

WLFI trading is not yet live, but the company recently approved secondary market trading after a vote by token holders.

This move follows a trend of publicly traded firms holding large cryptocurrency treasuries.

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🔗 Source: Wired

🧠 Food for thought

1️⃣ Crypto treasury companies have grown significantly during Trump’s presidency

World Liberty Financial’s move follows a notable increase in companies adopting crypto treasury strategies since Trump’s re-election.

As of July 2025, 160 firms globally now hold Bitcoin on their balance sheets, with 90 of those companies based in the United States1.

Public companies collectively hold over $103 billion in Bitcoin, representing a 159% increase in holdings from the previous year1.

This growth has been encouraged by Trump administration policies that created a more favorable regulatory environment for cryptocurrency adoption.

The administration directed federal agencies to review existing crypto regulations with an eye toward reducing barriers2.

The trend was pioneered by MicroStrategy, which holds approximately $74 billion in Bitcoin and has seen its stock trade at values far exceeding its actual Bitcoin holdings1.

However, some industry experts believe the crypto treasury strategy may be reaching saturation, with Galaxy Digital CEO Mike Novogratz suggesting that while existing crypto treasury companies will thrive, new entrants may struggle to gain traction3.

2️⃣ Political proximity creates unique advantages for crypto companies

World Liberty Financial’s direct connection to the Trump family positions it differently from other crypto treasury companies in terms of potential political influence.

The arrangement where Eric Trump joins ALT5’s board while his father serves as president creates overlap between cryptocurrency ventures and executive power.

The Trump administration has already demonstrated support for the cryptocurrency industry through multiple executive orders, including one allowing cryptocurrency investments in 401(k) retirement plans4.

This political backing has contributed to the broader crypto treasury boom, as companies rush to capitalize on the more favorable regulatory environment before potential policy changes with future administrations5.

Recent World Liberty Financial developments

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