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Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP

I’ve decided not to gatekeep my holy grail mascara (you’re welcome).

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by Divinia Tarin BuzzFeed BuzzFeed Staff

I’m a resident writer on the BuzzFeed Shopping team covering a variety of topics in a fun and mindful way, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives.

1. E.l.f Skin Thirst Burst Lip Treatment that would never *dream* of charging you $24 for hydrating, glossy goodness — yeah, I'm talking about you, Summer Fridays. This sheer, nourishing formula works wonders on dry lips and takes it up a notch by adding 1% Peptide Complex for a plumping boost! And anyway, have you ever tried a pomelo-flavored lippie?

www.instagram.com, Amazon

Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently, my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming, and neither is taste. I came back to order them all." —Khloe3

Get it from Amazon for $7.97 (available in three shades). 

2. Gold Bond's firming neck and chest cream if your neck and chest are starting to get just a *bit* jealous of the 5-step routine you're lovingly applying to your face every night. This unscented, nongreasy formula is infused with salicylic acid (gentle exfoliation!) and can reduce the look of crepey skin by helping with firmness, texture, and elasticity. Plus, it also contains glycerin and aloe, which add a boost of hydration, too! 

www.amazon.com

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available as a three-pack). 

3. Kitsch's Scalp Renewal Brushto eliminate oil and dandruff build-up while giving you the 🤤 most 🤤 satisfying 🤤 scalp massage ever. The thin, flexible bristles gently exfoliate your scalp, which can help boost circulation and may encourage hair growth. You can use it while shampooing to help your noggin feel extra clean, or just incorporate it into your daily styling routine! 

www.amazon.com, Amazon

Reviewers mention this has worked on fine straight hair, thick wavy hair, and curls. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody who has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

4. An as-seen-on-TikTok whitening toothpaste with some otherworldly stain-removing powers — some reviewers saw results after just a few days! Once you're done brushing, it leaves behind a protective barrier to help prevent future staining *and* a strong, minty taste. Your already-perfect smile will look (and smell) even more delightful! 

www.amazon.com, www.amazon.com

Reviewers do say it has a bit of...spice...to it. So if you experience a tingling sensation, that's totally normal! Some people also said the closer you get to the bottom of the tube, the harder it is to get the product out — you can snag a squeezer to prevent that from happening!

Promising reviews: "At first, I was kind of skeptical. But after a week of using it, there is a difference. The age beige is disappearing. My teeth are much whiter and on the way to being much brighter. My breath is much fresher and without my buds being tasteless. Yes, it does taste and even smell like Pepto Bismol — but it's absolutely magical. No more regular toothpaste that absolutely does nothing but leave an unpleasant scent in your mouth as if you didn't brush." —Angelique Cox

"I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer

Get it from Amazon for $13.99 (also available in larger packs).

5. The Ordinary's Volufiline plumping serum, which has created a stir online for some seriously jaw-dropping before and afters. The primary ingredient, Volufiline, has been dubbed "filler in a bottle" and is designed to help increase volume and elasticity in cheeks, lips, and hollow under-eyes. It also contains lipoamino acid, which can reduce the look of wrinkles and fine lines over time! I don't want to say it's witchcraft, butttt... 

The Ordinary

Check out a TikTok of the Volufiline plumping serum in action.

Promising reviews: "I am pleasantly surprised with how this has plumped my under eyes. I had tried everything. I've now been using it consistently for a couple of weeks, and I can totally tell the difference. I noticed after week one. Naturally, I was skeptical, but I'm so glad I tried it because no amount of moisturizers and empty promises from other products worked. I recommend 100%" —Crystal

"I am a lip filler girl, and I usually get my lips filled every three to four months, but I cannot afford it anymore, as it's pricey!!! So when I saw this could possibly plump lips, I wanted to try. I started using this less than two months ago, and LET ME TELL YOU, my lips look amazing, and I think I can go months longer without filler. I will be buying this on repeat and it has become a part of my AM and PM routine!!!!!" —Jill

Get it from Ulta orSephora for $21.40. 

6. A tinted lip balm that's similar to the TikTok-famous "Black Honey" by Clinique, but for people who prefer not to spend a whopping $25 for a berry-like pop of color. Reviewers are super impressed by this lightweight, hydrating, and nonsticky formula as a gorgeous alternative! If you're looking for a perfectly subtle yet buildable gloss, prepare to experience the wonders of this universal shade. 

www.amazon.com, www.amazon.com

BuzzFeed Shopping writerEmma Lord uses this: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!" 

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $6.99 (also available in the pink honey and nude honey styles, and individually or variety two- or three-packs). 

7. A bottle of Elizavecca Hair Treatment if your hairstylist introduced you to the magic of Olaplex and you're trying to recreate that feeling without salon-level prices. This is a deeply hydrating formula with ceramide 3 and collagen that can improve hair texture and strength — helping to give you that healthy, shiny, and soft look you're searching for. 

www.amazon.com, www.amazon.com

This is designed to work on all hair types, with reviewers with 1c–4c hair mentioning it worked for them! 

Promising review: "THIS STUFF IS AMAZING. Super easy to apply. I have fine, curly hair, and it leaves my hair glossy and soft without weighing it down. Works better than any Moroccan Oil, L'Oréal, or Briogeo product I've used and is wayyyyy cheaper. Gifted a bottle to a friend with very thick, curly hair, and they said it works amazingly on them, too. Just do it once a week, and you're set!" —Mid-west

Get it from Amazon for $6.99. 

Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it "the miracle product I've been searching for."

8. Catrice "Instant Awake" Under Eye Brightener to help you look more refreshed and alert when life's got you tossing and turning all night long. With ingredients like hyaluronic acid and shea butter, it's got a hydrating, oh-so-creamy, medium-coverage formula that blends like a dream, lessening the appearance of dark circles and helping you achieve that "I slept eight hours last night" look. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "I never write reviews, but I bought this on a whim on Prime Day. This stuff is *amazing*. Worth every penny. I often wake up and shower before my kids are up, throw on some moisturizer and sunscreen, do my hair, start errands or school drops off, then put on some makeup later in the morning. This makes me look alive and put together and like less of a tired mom! Better than any concealer I’ve ever used. Brightening without being cake-y, illuminating without being tacky and sparkly. Price makes it 10x better. Will be buying forever." —Kristen H. 

Get it from Amazon for $6 (available in five shades). 

9. And Good Molecules' Yerba Mate Wake Up Eye Gel that won't just cover dark circles, but can help reduce them! This lightweight formula combines soothing ingredients like caffeine and yerba mate with hydrating hyaluronic acid to help give a boost to dull, tired eyes. Night owls, say hello to your new skincare staple. 👋

www.amazon.com, www.amazon.com

Promising reviews: "I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought several eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product." —Natalie

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Get it from Amazon for $5.97 (available in a pack of two and three). 

10. A creamy coconut fragrance rollerball with delectable notes of vanilla, orange, almond, warm sugar, and mango (um, YUM) that had one reviewer receiving compliments on how good they smell for the first time ever. 👀 Folks love that since it isn't overly sweet, it's easy to pair with other scents! Plus, the oil-based formula lasts longer on skin, so you'll smell like *literal* sunshine all the way through your evening dinner plans. 

Amazon

Kuumba Made is a small business that specializes in luxury scents at affordable price points. 

Promising review: "This has become my favorite scent! It goes on with a coconut/vanilla scent that turns into a soft musky sweet sandalwood/amber scent. It’s a thicker oil consistency that lasts. I got the small roller bottle that is perfect to keep in my purse and for traveling. I’ll definitely buy again!" —Roberts0816

Get it from Amazon for $12.49+ (available in two sizes) — and check out other scents on Kuumba Made's landing page!

11. The Ordinary's Glycolic Acid 7% Exfoliating Toner you'll want in your arsenal ASAP, because is there anything it can't do?? Yes, it can help smooth out skin texture (perf for acne or KP!), brighten your complexion (great for dark elbows!), and reduce redness and clogged pores... but it can ALSO help soothe dry and irritated scalps and be used on your underarms to help reduce odor! The Ordinary once again proves you don't need to overspend for effective, reliable skincare. 

www.amazon.com, www.amazon.com

Check out a TikTok of a dermatologist explaining the different ways this can be used! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Get it from Amazon for $9+ (available in two sizes and as a pack of two). 

12. A waterproof Clio Kill Lash Superproof Mascara I am making my personal mission to tell the world about, because it's seriously SO good, long-lasting, and smudge-proof. I go pretty in-depth in my review below, but TL;DR: this'll totally transform your eyes into any look you'd like! They have different wand styles and colors available (including Earl Grey!), and whichever you choose, you're guaranteed lift, definition, and a look that'll last.

www.amazon.com, www.amazon.com

As an oily skin gal who could never find a formula that didn't end up underneath my eyes a few hours in, this mascara bewitched me, body and soul. My thin lashes point downward and don't like to hold a curl, so I'm not sure what magical concoction is in this tube, but with a single coat I've got long, wispy lashes that I can practically hear going *fwoosh fwoosh fwoosh*! The Long Curling has been my go-to for a while and has survived sweaty, humid summers, super long days, and every cry sesh. I don't wear too much makeup, and imo it adds the perfect "medium amount" of volume, length, and definition — but if you prefer, they also have a Volume Curling (which is thicker for a bolder look) and a Fine formula (so pretty for no-makeup days and bottom lashes!). It does dry *super* quickly on my lashes, so I have to move fast while applying, and at the end of the day, I gently rub my eyes with my trustyAnua oil cleanser and have had zero problems with removal (and my lashes are super delicate). I never got complimented on my eyes until I started wearing this, so there's nooo way I'll stop any time soon! 

Get it from Amazon for $14.90 (available in six styles, four colors, a three-pack, and as a remover). 

13. Buf-Puf's facial sponge for a gentle exfoliation that'll send all those dead bits of rough, dry skin dulling your complexion running out the door. Simply pair it with your fave cleanser, and it'll help draw out dirt, makeup, and oil — leaving your skin feeling SO soft and ready for the rest of your routine (seriously, your products and makeup will apply *beautifully* after)! Even reviewers with sensitive skin swear by it, saying it truly helped reduce texture and breakouts.

www.amazon.com

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Get it from Amazon for $4.66. 

14. K18 AirWash Dry Shampoothat made its way onto my FYP, performed *literal* sorcery before my very eyes, then mozied on over to my wish list. Unlike other dry shampoos, this uses ~microbeads~ to sponge up excess oil and sweat without that powdery buildup, and has a patented odorBIND tech that can help eliminate smell and refresh hair for up to three days! Whatever magic is in this, all I know is that I've never seen greasy, stringy locks look so fresh, and I'm *very* intrigued. 

www.amazon.com

Reviewers with fine, thick, straight, and curly hair mention this works for them. 

Checkout a TikTok of the K18 AirWash Dry Shampoo in action. 

Promising review: "What sorcery is this????? I have found my holy grail dry shampoo!!!!! I was shocked, SHOCKED, from first application. I have thick, pin straight, Asian black hair, so dry shampoos usually have the same issue of showing up in my hair. I’ve been on the hunt for a dry shampoo that does what it claims — absorbs oil, 'cleans', doesn’t smell atrocious, and doesn’t show up on my dark hair! I’ve tried them all!! As a mom of two toddlers, I need something QUICK that WORKS. THIS IS IT. It sprays on wet (I know, I was skeptical too), and I shimmy my fingers through my scalp/hair. You guys — it literally SHAMPOOS your hair. It smells so light and fresh! I tried it for the first time on day five hair and it far exceeded any expectations I have. Then it dries within seconds and poof I have magical, clean hair. I don’t usually leave reviews for products, but for this, I simply had to. 500000 stars. Still in shock." —Hope

Get it from Amazon for $48. 

15. Fully's Green Tomato Pore Cleanser people with oily, blackhead-prone skin (oh, and Cardi B) are head over heels for. It's a super quick way to get a deep cleanse on clogged pores — just leave it on as a mask for two minutes, then rinse off as a cleanser! The powerful six-clay combo can gently exfoliate and leave your pores feeling so squeaky clean, you'll probably be ruined for other clay masks for good. 

www.amazon.com, Amazon

Promising review: "I was very skeptical about this product. I thought it was another celeb 'paid and promoted' kind of thing. I use it as a mask only on and around the T-zone. It greatly reduced whiteheads and blackheads! It’s a miracle! Usually, I could feel the white head bumps. It now looks so smooth and clean! I've used it four times so far. Don’t leave it longer than recommended if you are using it as a mask. I felt my skin getting dried out." —solemia2

Get it from Amazon for $17.99 (available as a two-pack and a rice dough formula). 

16. Medicube's Kojic Acid Turmeric Brightening Body Wash, which has made the rounds on TikTok for how well it helps even out skin tone and smooth rough texture with gentle exfoliation. This uses the combined power of turmeric, kojic acid, vitamin C, *and* niacinamide for an effective, full-body cleanse that'll leave you soft, glowing, AND smelling like yummy citrus!

www.amazon.com

Promising review: "This is another absolute hit from Medicube. I’m 52 with post-menopausal, dry skin, and I’m very particular about body washes because so many leave my skin feeling tight or stripped. This one has been a standout for me. The first thing I noticed is the scent — a really nice, fresh citrus fragrance that feels clean and uplifting without being overpowering. It makes showering feel refreshing and a bit luxurious. The formula lathers well, rinses clean, and most importantly, it does not dry out my skin. My skin feels comfortable, smooth, and refreshed after using it, not itchy or tight. For post-menopausal dry skin, that’s a big deal. It feels like it cleans effectively while still being gentle and supportive, which is something I consistently appreciate about Medicube products. I use a lot from this brand, and they truly have yet to disappoint me. This is another win, and one I’ll definitely continue using and repurchasing." —TheFaceLadyG

Get it from Amazon for $19.80+ (available in two sizes). 

Psst — Medicube dropped a whole line powered by Kojic Acid and Turmeric (along with this body wash, their other newest addition is this eye serum)!

17. Ilnp nail polish in the shade "Birthday Suit," the prettiest sheer pink with a rainbow shimmer that sparkles like *literal* fairy dust. Even reviewers who say they're rough on their hands claim the polish doesn't chip easily, so you'll get to admire how your hands catch the sun for way longer. 🧚 

Amazon

Promising review: "This is the best nail polish I’ve ever used! I’m a nurse, so I wash my hands A LOT. Normally, I have to paint my nails every two days because they chip so easily. This polish lasted six days! Including two 12-hour shifts! Not a single chip! Plus, it goes on so nicely. Definitely would recommend." —Jenn P

Get it from Amazon for $12.50 (also available in five other shades).  

18. A tried and true Tree Hut Coco Colada body sugar scrub with a hydrating blend of shea butter and sugar granules that'll leave you feeling oh-so-smooth and silky without being overly harsh. If you're daydreaming about lying beachside with a piña colada, reviewers say the coconut and pineapple scent lingers long after your everything shower — helloooo tropical paradise. 

Amazon

Check out a TikTok of the Coco Colada body scrub. 

Promising review: "Heavenly. The scent is amazing and makes your legs feel so good after shaving. If you close your eyes while using, you think you are on tropical island!!!" —SBlanks

Get it from Amazon for $8.94 (available in two sizes, a two-pack, and 19 other scents). 

19. A new Manyo Air Light Sunscreen so you can protect your skin while targeting dark spots and uneven tone, thanks to the added niacinamide and tranexamic acid. It's also made with a special ~solv-mate~ tech, which is designed to reduce that heavy, greasy feeling. (As someone with oily skin who uses this, I can confirm!) That's like, three perks in one product — the future of sunscreen is so here. 

Divinia Tarin / BuzzFeed

Promising review: "Great sunscreen. Does not break me out or pill when applied under makeup. It’s a very glowy and hydrating sunscreen. If you have oily skin (like I do) I recommend to just use this as a moisturizer (except on eyes) since it works as both. Love how it has added benefits to it so it’s a two-in-one. When I am in a hurry or have an errand to run, I just wash my face and slap it on because I know it’s going to hydrate and protect my skin from the sun." —sammy

Get it from Amazon for $13.50. 

20. And a translucent, semi-matte SPF 50 Abib Airy Sunscreen stick, because if you have to reapply throughout the day (I know, I'm sorry), this makes it easy breezy! The curved surface glides across the contours and hard-to-reach spots of your face, leaving behind a silky smooth finish without messing up your makeup. Peeps, say hello to the newest addition to your SPF arsenal. 👋 

www.amazon.com, www.amazon.com

Promising review: "I love this little sunscreen stick! I am very fair-skinned, and it was recommended by my doctor that I wear sunscreen- and that I reapply before leaving work each day. I didn't want to carry around a bottle of sunscreen so I decided to try this out. It is so convenient! It doesn't leave me shiny. It doesn't leave me sticky. It goes on smoothly and feels perfect. It's a pretty small size, but I already bought another one. It does leave a slight residue on black clothing but that was only when I directly ran the stick over the fabric." —Amanda

Get it from Amazon for $23 (also available in a glowy formula, a two-pack, and a liquid style).

21. A bottle of Pattern Leave-In-Conditionerfor an effortless way to detangle, lock in moisture, and define everything from wavy hair to tighter curls! Reviewers adore the weightless texture and the way it hydrates dry ends, tames frizz, *and* calms flyaways. Everyone say, "Thank you, Ms. Tracee Ellis Ross!" 🙌

www.amazon.com, www.amazon.com

Reviewers with 2b–4c hair mentioned this works for them.

Promising review: "Oh this is THAT girl! I have like 4a hair with low porosity, and oh my this is just fantastic. It is so lightweight but creamy and melts into my hair like butter on a hot summer day! And yes, it did leave my hair tender! 10/10 I love you, Tracee!" —Maya

Get it from Amazon for $12+ (available in three sizes and as a two-pack). 

22. Medicube's "Zero Pore" Pads, beloved for the way they help reduce the look of pores, lessen sebum production,*and* improve skin texture. These AHA and BHA-infused pads are double-sided, so you can choose whether you want to add some physical exfoliation with the textured side or just pat in the formula with the smooth one. Side note: they're also #1 in Amazon's "Beauty and Personal Care" section right now, so they must be doing something right.

www.amazon.com, www.amazon.com

Promising review: "I debated buying these for sooo long because I was worried all the TikTok reviews were over-exaggerated or fake. I’ve fallen for that before. But after months of trying different products, hoping they’d get rid of my stubborn bumps/clogged pores to no avail, I figured I didn’t have much to lose. No joke, I started seeing results after a couple of uses. Every time I use them, I wake up with the softest, glowiest, 'glass' skin I’ve been dying to achieve. I was skeptical at first use because they felt so gentle, but I was also relieved there wasn’t any stinging sensation on my very sensitive skin. I couldn’t be happier with the results. For reference, I have sensitive, combo skin and my main concerns were textured forehead, closed comedones/clogged pores." —Marissa S

Get a pack of 70 from Amazon for $18.90 (available in five other formulas). 

23. Medix's retinol body lotion with powerhouse ingredients that can help smooth fine lines, wrinkles, and crepey skin. Retinol can help improve cell turnover, and this formula also packs in ferulic acid to fight discoloration, plus shea butter and green tea to soothe and hydrate. It has a light floral scent and creamy, non-greasy formula that reviewers love — and btw, some even saw results within a few days! 

www.amazon.com

Promising reviews: "Obsessed. I bought this specifically for my hands. Sun exposure has prematurely aged them. Medix retinol cream is amazing! I saw a difference within a few days. I’m hooked!" —Valerie

"INCREDIBLE BEAUTY PRODUCT!! Works like magic! I am 66 years old, and after using this moisturizer for only 4 days, I have not needed to use foundation. This Medix retinol cream is a serious game changer!" —Nancy C. Trussell

Get it from Amazon for $19.99 (also available fragrance-free, in two- and three-packs, and six other formulas). 

24. An exfoliating mitt so you can literally see the satisfying bits of dead skin scrubbed off your body, helping improve skin texture in a way that using a loofah or washcloth alone never could. With just a few gentle scrubs a month, this'll leave you with much smoother skin, and it can help reduce ingrown hairs and KP, too! Plus, it's gentler than chemical exfoliants (which some reviewers say don't work as well 🫢). 

www.amazon.com

Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas. 

Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle

Get it from Amazon for $10.99+ (available in six colors and as a two-pack).

25. A bottle of I'm From rice toner for a lightweight, ultra-hydrating layer without the greasy feeling lotion can leave behind. It absorbs quickly into the skin and leaves behind a dewy finish, and reviewer say it has also helped brighten their complexion over time! As someone with oily, acne-prone skin, I loveee the way it leaves my skin feeling so so soft and plump, yet isn't heavy at all!

Soko Glam

This toner is vegan and cruelty-free.

Promising reviews: "Ever since I've been using this toner, my skin has been so happy! It's been incredibly calm. I have not seen any acne pop up, and it has reduced acne scars and pigmentation." —Kajal P. 

"This toner does what it says — it gives me the ‘glass skin’ that people talk about. Not oily, just glowy!" —Catherine Z. 

Get it from Amazon for $26.46 or from Soko Glam for $28.

26. Manucurist Active Smooth, a quick-dry polish with ingredients like castor oil, AHA, and vitamin E to help support nail health and smooth out ridges. And it comes in neutrals for various skin tones! If you're anything like me, a salon visit every two weeks is not in the budget right now, so this is a great way to keep your nails feeling polished without the splurge. 

www.amazon.com, Amazon

Promising review (wearing Smooth Neutral): "I AM OBSESSED with this nail system. My nails look better than they have in a long time. Lasts perfectly for about a week with heavy use of hands, which is the longest I’ve had a nail polish last. Looks like you have a subtle milky polish. The pictures are with two coats, looks even better in person!" —Jennifer

Get it from Amazon for $19 (available in four shades).

27. Lottabody's Coconut Oil Foaming Curl Mousse if you're looking to tame frizz *and* add some definition to your curls. This is made with a combo of shea butter and coconut oil for some ultra-deep hydration, and scrunching it in after you towel dry your locks can add volume and shine without the stickiness or crunch. And it's under $5??

www.amazon.com, www.amazon.com

Reviewers with 2a-4c hair mention it worked for them! 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.22 (also available as a two-pack). 

28. A mega-viral Biodance bio-collagen maskfor a *major* boost of hydration and an oh-so-radiant glow the next morning. ✨  It has over an ounce of niacinamide, hyaluronic acid, and collagen that absorbs overnight (turning the mask translucent!) for firmer, brighter skin. Reviewers say it even helps minimize the look of pores and fine lines, and that the results last for days! 

www.amazon.com

Check out a TikTok of the Biodance mask in action.

Every so often, I need the confidence of some ethereal being glowing from within, and that’s the exact kind of energy these make me feel! I love wearing one overnight before a trip or big event to create a super smooth base for my makeup, orrr when I’ve been skipping my skincare and need a lil’ reset to remind my skin I love it. I’m pretty acne-prone, but they’ve never caused a breakout — just left me with an ultra-hydrated, radiant complexion that I swear lasts a week. Or maybe that’s the confidence talking, but either way, these ingredients have worked some wonders on my skin!

Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get a pack of four from Amazon for $19 (also available in a pack of 16 and three other formulas). 

29. An Anua pore-clearing cleansing oil — if you haven't jumped on the double-cleansing train, it may be time to see why practically everyone on the internet swears it totally transformed their skin. Using this before a water-based cleanser can help free your pores from all the makeup, sunscreen, oil, and dirt they've held onto throughout the day (giving you an extra ~clean~, non-stripped feel). As someone who's incorporated this into my routine, it's truly helped clear up my breakouts and lessened the amount of blackheads I have (as much as I admire their... grit... they've got to go). 

www.amazon.com, www.amazon.com

Check out aTikTok of the Anua cleansing oilin action. 

I've tried a couple of cleansing oils as an acne-prone, oily-skinned gal, and this is the one that earned its permanent place in my routine! Some have caused my skin to break out, and others have been too thick, but this one is the *perfect* consistency to actually get in my pores and draw out the gunk lurking in there. The first time I used it, I massaged it into my nose for a few minutes and got those bits on my fingers like the reviewer above (which is SO satisfying), and though it's not like that every time, it has truly helped with the size of my pores and leaves my skin feeling so soft, hydrated, and free of any makeup (ready to be followed up by a cleanser)! And when I've ever dared to doubt its power (when I ran out, or was lazy and skipped the step), I definitely saw the difference in my skin's texture — so it's here to stay for me! 

"I can't live without this cleansing oil; it's magic in a bottle. This is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes! LOVE ITTTTT WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT" —Sarah Coleman

Get it from Amazon for $17. 

30. CoverGirl's Jelly Water Tintfor a totally weightless, watery formula that leaves behind a dewy flush of color that reviewers say doesn't transfer! Simply dab it on your cheeks and lips and blend it out with your fingers for the easiest and quickest no-makeup look. Plus, you can try out three different shades and still not spend what you would on a *single* Benetint. 🫢

Amazon, www.amazon.com

Promising review: "Great lip tint that's buildable. It dries soft to the touch with no transfer. Lasts hours! Can be drying on the lips, so I put a lip oil on top of this lip tint — the tint doesn't budge or smear away. I'm buying more of these!" —Abelle

Get it from Amazon for $7.50+ (available in six shades). 

31. A 5-in-1 Edgelift Curl brush that'll have you wondering how you ever styled your hair without its *genius* design. Every single part of it has a function — the edges separate and define curls, the vegan boar bristles help reduce frizz, and even the handle sections off your hair *and* can be used to style ringlets. Basically, its back is going to start hurting from carrying the weight of your entire curly hair routine. 

Amazon, www.amazon.com

It's designed for every hair type longer than 3 inches. Reviewers with hair ranging from 2a–4b mention that it worked for them!  Check out aTikTok of the Edgelift Curl Brush in action. 

Bounce Curl is a small business that specializes in curl brushes. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in five colors). 

32. A foot peeling spray, which is as easy as a quick spritz on clean, dry feet after you shower for softer, smoother soles within a few minutes! This coconut oil and aloe-infused formula can help soften and hydrate your skin, making it easier to rub off all those dead bits, especially when paired with a foot file like reviewers suggest. 

www.amazon.com, www.amazon.com

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Get it from Amazon for $5.48 (also available as a two-pack). 

33. A TirTir cushion foundation with a *gorgeous* satin finish you can build up to your preferred coverage — aka no feeling heavy or cakey! The convenient oval-shaped applicator covers tons of space at once, so you can quickly *pap pap pap* over any blemish or dark circles you want to conceal. And it has ingredients like hibiscus and red propolis, which can help enhance your skin's elasticity, too! 

www.amazon.com, www.amazon.com, www.amazon.com

The foundation oxidizes, so reviewers suggests choosing a shade lighter. Check out this TikTok of the TirTir cushion foundation.

Promising review: "I should have ordered this foundation as soon as I saw it on TikTok!! I waited months because I’ve bought “viral” foundation before and it wasn’t any good. This, however, is perfection! It is the perfect shade match for my skin and goes on so smooth. The tiniest bit covered my entire face. I did a wear test without powder or setting spray and it stayed on amazingly. It didn’t rub off when I touched my face like other foundations do. Also, it didn’t settle into my fine lines. This is my new go to foundation!" —Stephanie D. 

Get it from Amazon for $15+ (available in 40 shades, two sizes, and a matte or dewy finish). 

34. Grace & Stella Disposable Face Towels which are similar to the viral Clean Skin Club towels, but less expensive *and* come in a pink box! If you've been consistent with your skincare and are still dealing with breakouts, a dirty hand towel may be the culprit. These are so so soft and gentle on skin, yet durable enough that they won't tear while you're wiping off your makeup! They're also perfect if you don't want to risk wiping... ~bathroom particles~ on your face.

www.amazon.com, Amazon

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products.

Promising review: "I’ve used several Clean Skin Club products and the Grace & Stella ones are a perfect replacement. They may not be as thick but the size of the towels and the effectiveness is practically the same. Easier to get one out of the box too. Nice quality and leaves my face dry but not overly dry. I like these ones because they don’t have the odd smell the CSC ones do. 10/10 recommend." —Jordan Couch

Get a pack of 60 from Amazon for $9.95 (available in larger packs and as a facial puff style). 

35. Mario Badescu Advanced Peptide PDRN Jelly Cream, because in this heat, your heavier lotions start melting as soon as you lather 'em on, and this lightweight wonder has a jelly texture that feels delightful. It's infused with PDRN, peptides, and niacinamide to help nourish and brighten your complexion for that ~glass skin~ look with zero greasiness. Finally... your skin can breathe!

Amazon

Promising review: "Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks 'bouncy' and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!" —Beachy1

Get it from Amazon for $17 (available with a gua sha). 

36. A lightweightK-beauty primer to help minimize the look of pores, fine lines, and keep the incessant oil at bay, giving your makeup a fighting chance of lasting through the day. It's also infused with collagen and green tea, which can help your skin stay moisturized and soothed! I know you've been worried about that outdoor wedding you have coming up, but this has your back. 💪 

www.amazon.com

Promising review: "I wanted to give this product 10 stars but was only limited to 5 :( This stuff is AMAZING!!!! I'm almost 30 and my face has become super oily — like I can fry chicken on it by the end of the day. So for months I've neglected wearing any kind of foundation or makeup in general. After reading reviews I figured I would give this a try. The glow it gives you is AWESOME!!! It makes my skin so soft. I'm probably going to wear just this and no foundation 50% of the time. After the Texas heat..and the sun..and amounts of sweat...my face was PERFECT......STILL! No oil...no smears...no pores... This is literally sent from heaven!!!! My ONLY dislike is the fact that you can't purchase this in 5-gallon buckets!" —Jessica

Get it from Amazon for $12.99 (available in two versions and as a prep formula). 

37. A K-BeautyMise En Scene hair serum that'll leave your locks feeling oh-so-silky and hydrated thanks to a blend of nourishing oils, including: (*deep breath*) argan, olive, coconut, apricot, marula, jojoba, and camellia. It can help smooth frizz, reduce tangles, and protect from heat up to 446 degrees — all without leaving your locks heavy or greasy! And not to mention that gorgeous shine. 😍 

www.amazon.com, www.amazon.com

Reviewers with everything from thin, straight hair to coarse, 4c hair mention it has worked for them. 

Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it throughout the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value, too; I’ve been using it pretty consistently since purchasing, and I’ve barely made a dent in it. Love it!" —Noley

Get it from Amazon for $17.99+ (available in two sizes, a leave-in cream style, and five other formulas)

38. L’Oréal Paris Makeup True Match Lumi Glotion for anyone wanting an ethereal, glowing-from-within look. This can be paired with foundation or worn alone, and has a tint of color and hint of shine (not Edward Cullen-level dazzle, think more ~subtle shimmer~). Reviewers say it leaves them with a gorgeous, naturally luminous effect! 

www.amazon.com, www.amazon.com

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $14.97+ (available in four shades, two sizes, and in two-packs).

Still searching for the perfect addition to your beauty routine? Try these:

* Beauty Products For Anyone Who Wants Luxury Results But Doesn’t Want To Spend Luxury Prices

* Unexciting But Extremely Reliable Beauty Products You’ll Always Reach For

* Beauty Products That Have A ~Stamp Of Approval~ From Reviewers Over 50

* Cool Newer Beauty Products For Anyone Who Likes To Be First To The Party

* Beauty Products Worth Discovering If You Wanna Get Better At The Whole Makeup Thing

Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, and Walmart.

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity. 

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