Turning 'likes' into votes – how social media and podcasts will shape the GE2025 campaign

Turning 'likes' into votes – how social media and podcasts will shape the GE2025 campaign

Channel NewsAsia - Technology·2025-03-16 07:01

For Mrs Iris Than, the best way to get to know Singapore’s politicians is not by talking to them at Meet-The-People Sessions or during walkabouts, but rather by watching their videos and reading the comment sections on Instagram and TikTok.

The 33-year-old sustainability manager said: “In-person interactions tend to be very brief, seldom and superficial, perhaps due to their busy schedules, so I appreciate the Instagram posts and comments as an ongoing channel of interaction.”

……

Read full article on Channel NewsAsia - Technology

Government Commentary Politics Election Technology