Advancements in the tech and the cyber threat landscape are creating vast job opportunities. The global cybersecurity market is projected to reach £210 billion by 2026. But in the U.K., out of 952,000 working-age (16-64) U.K. military veterans and 15,000 service leavers a year, only 4% of them are working in tech and cyber. This is 20% lower than the non-veteran population. The cost to the U.K. economy of underemployed or unemployed veterans has been estimated at £1.5 billion over five years. This means all this talent — talent which has literally been trained to adapt to fast-moving situations like the one the world finds itself in now — is going to waste, just when the era of massive digitization of business and society is upon us.