US pop band Backstreet Boys evokes Chinese nostalgia with 44 million tuning in for concert on Tencent’s WeChat
Friday’s concert was WeChat’s latest effort to attract users for Channels through a string of pop concerts that evoke millennial nostalgia
Tencent is also exploring monetisation opportunities for concerts hosted by Channels, with luxury US carmaker Lincoln promoted during the show
……Read full article on South China Morning Post - Tech
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