SINGAPORE – Consumers should be told how and why their personal data is being used in a company’s artificial intelligence (AI) systems, even if they already gave prior consent, under new personal data protection guidelines here.

Users should be told why their data is relevant to the service provided, and what kind of indicators are likely to influence decisions made by the AI. For instance, users of a streaming service should be told that their viewing history data is used to make better movie recommendations, based on the genre or films that they watched multiple times.