In the generative AI boom, data is the new oil. So why shouldn’t you be able to sell your own?

From big tech firms to startups, AI makers are licensing e-books, images, videos, audio and more from data brokers, all in the pursuit of training up more capable (and more legally defensible) AI-powered products. Shutterstock has deals with Meta, Google, Amazon and Apple to supply millions of images for model training, while OpenAI has signed agreements with several news organizations to train its models on news archives.