Homebrewer Simon Zhao started Rachelle The Rabbit Meadery (named after his daughter) in 2016 as he wanted to create a collection of meads for his daughter when she grows up. Inspired by the Chinese nu er hong wine, he decided to brew mead—an alcoholic drink made by fermenting honey and water, as he wanted to re-introduce old tradition with a modern twist. To create different notes in his home brews, he uses a variety of spices, such as nutmeg and cinnamon, and dried fruits.