WandaVision director Matt Shakman says a weekly release schedule "feels right" for the Marvel Studios series inspired by decades of classic sitcoms, adding that new episodes premiering week-to-week "worked really well for The Mandalorian." Marvel chief creative officer Kevin Feige was the first to reveal how the first live-action Star Wars series, which released just its premiere episode when Disney+ launched in November 2019, inspired the marketing and strategy behind WandaVision. Unlike the binge-it-all approach at competitor Netflix, Marvel instead opted to let the mind-boggling mystery behind its nine-episode WandaVision unfold across eight Fridays — and viewers are already buzzing about the suspicious goings-on in the suburbs of Westview.