Warner Bros Discovery to launch data platform for better ad-targeting
The Star Online - Tech·2024-04-26 08:00
(Reuters) - Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday.
The Olli platform will help advertisers target particular demographics with a new service called data-driven video, as clients look to maximize reach and deepen engagement.
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