We're Not Quite Sure Why You Don't Own These 31 Genius Beauty Products Yet
Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years, and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving on to K beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable, but it has gotten tremendously better thanks to this product and this product alone." —Marc
Get it from Amazon for $16.98.
Bek O'Connell / BuzzFeed, www.amazon.com
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good, I really missed the soft texture. This works so well. There are no instructions on the box, but I washed my hair with my usual shampoo, towel dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes, and then rinsed out. I went to bed with wet hair, which usually results in my hair being kind of tangled and rough-looking, but I woke up, and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product. I have long, fine hair, but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $7.60.
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
www.amazon.com, www.amazon.com
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a pack of three from Amazon for $5.94.
www.amazon.com, www.amazon.com
Promising review: "I can’t think of a time I was more satisfied with a beauty product. I’m a frequent e.l.f. buyer because their products are so cheap, and they’re usually pretty decent quality, but this product went above and beyond my highest expectations. I put this primer on, and I literally watched my pores disappear!" —Chandler
Get it from Amazon for $10.
Glossier
Promising review: "I really love this product!! I don’t like makeup, but with Glossier, I really like the natural, fresh look it gives! Cloud Paint is exactly as advertised. But do really use only a very tiny dot for both cheeks; otherwise, you’ll look like a clown. Once you’ve figured out the right amount and how to apply it, it looks very nice and natural. I am not going back to my usual blush from the pharmacy!" —Marie-Annick
Get it from Glossier (available in 10 blush shades and 5 bronzer shades) and Sephora (available in 10 blush shades) for $22.
Melanie: This stuff is MAGICAL. I have stick-straight Asian lashes that refuse to hold a curl with wetter mascara formulas. As a result, I have to use waterproof mascara, which is a total pain to remove at night. Instead of rubbing my eyes raw with makeup removers that burn, I apply this like mascara, let it sit for a few minutes, and my waterproof mascara MELTS. Then I go in with a micellar water–soaked cotton pad, and my mascara is gone in 1–2 passes.
Promising review: "I was skeptical because I have always struggled with removing waterproof mascara 100% on the first wash/wipe. I applied it to both my lashes and then immediately washed my face with my normal cleanser, and I felt nothing on my lashes! Like I never applied anything to them. I am still amazed and in shock by this magical formula and invention! Best creation ever!" —Chrisy
Get it from Amazon for $14.99.
Amazon, www.amazon.com
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's also washable, which helps you save money and be less wasteful. It felt like the holy grail had been delivered to my front doorstep. After my first use, I was in love. Now, it doesn't pick up everything, but it does make it more matte and gives you a natural look. I am so excited this product exists, and I already feel more confident." —Kelsey B.
Get it from Amazon for $8.04.
www.amazon.com, www.amazon.com
It's recommended that these are applied before bed so the hydrocolloid can do its magic, but many reviewers wear them during the day too!
BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!
Hero Cosmetics is an Asian woman-founded brand founded by Ju Rhyu in 2017. It's since evolved with products such as cleansers, toners, nose strips, and more!
Promising review: "I have been experiencing terrible cystic acne. I am also a stress picker. I decided to get these as a last resort to avoid any more acne scars and it was the best purchase I have ever made. I put these on some really painful zits before bed, and when I woke up, they were gone! They literally suck all of the grossness out of my zits. I don’t want to say it was like magic, but it was pretty much magic." —Demetria Olsen
Get a pack of 36 from Amazon for $12.99.
Promising review: "I have never written a review before, but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth, even with the prescriptions I was given to help with these tiny bumps. Rosacea = bad, bad, bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin huge and getting bigger day by day, it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing, and my face looks absolutely amazing. My face did not even look like this at 30. I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate, I would use them and more!" —Amazon Customer
Get a box of eight masks from Amazon for $19.25.
www.amazon.com, www.amazon.com
Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!
Promising review: "I was skeptical of how amazing the reviews are, but this stuff is pure gold. I use it on stretch marks on my legs, and in just a week, they went from bright, angry red to purple. I use it twice a day, if I remember, and it's amazing. I also rub it on my face after I wash my face. It has made the acne on my cheeks go WAY down and is removing the scars. I have amazing skin now. I use this stuff EVERY day, and I've barely even put a dent in it. This size is amazing and for the price — holy cow. I seriously never leave reviews, but seriously, this stuff is pure magic. I tried vitamin C serum, rosehip, witch hazel, etc., and this is the only thing that has worked for me. Good luck!!" —Jessamyne Campbell
Get it from Amazon for $10.26+ (available in two sizes).
Promising review: "I bought this body wash as a last-ditch effort to make my keratosis pilaris (KP) a little less noticeable. Mine is honestly the worst I’ve seen in person. Severe ingrown hairs all over my body to go along with the 'goose pimples' that all KP sufferers have. I have only used it once so far, and wow! Gentle smell, nice lather, and I could actually see that my skin looked calmer and less red. Actually improved the appearance of my KP in one go, which, in my 20+ years trying to manage it, is the best and quickest results I’ve gotten. Hope this helps!!!! I don’t usually write reviews, but KP has been wreaking havoc on my skin for so long with nothing working except this so far!" —Laura
Get it from Amazon for $13.99.
www.amazon.com, www.amazon.com
The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage.
Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one on TikTok, saw the gal's review, and had to buy it. I have thick hair, and this dries my hair in less than 15 minutes. PLUS, I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously, my favorite styling tool. Seriously so in love." —Sydney
Get it from Amazon for $33.58+ (available in eight colors). If you've tried barrel-shaped hot air brushes before without success and have tighter curls or coils, you may want to try the paddle brush version, which reviewers with 3A–4C hair swear by.
Amazon, www.amazon.com
Promising review: "I am a lifelong curvy lady whose thighs have rubbed together since the beginning of time, probably, so I’m no stranger to chafing. This morning, I applied the balm to my inner thighs under a sundress and spent a day walking around in the heat and sunshine; it was hot, and I was sweating, but miraculously, my thighs felt fine! I applied the balm at around 11:30 a.m., and as I write my review, it’s almost 7:30 p.m., but my legs are going strong. Other parts of me have definitely reacted to being out and about, but not my thighs — without this stuff, they would be pink and tender, but they feel soft and happy. I am absolutely impressed. Long story short, this stuff absolutely worked for me; I plan to buy a larger size when this smaller one runs out. Don’t be a doubter like I was!" —Gina
Get it from Amazon for $8.99.
www.amazon.com, www.amazon.com
Promising review: "I had neglected my feet for a long time, and they were so cracked and rough. I was worried a peel would not work. I originally wanted to order this one, but I didn't know if it was worth the cost. So, I first tried a $5 one from Walmart, and that was a waste of time. Nothing happened. So I finally decided to spend the money on these, and IT WORKED well beyond what I expected!!! Don't go with any other brand. These are great! I went from coarse, sandpaper heels to brand-new, soft, sensitive skin. I am amazed. I haven't even finished the peeling process, and I'm already writing this review. The skin on the balls of my feet and around my toes is still all peeling off. It's great." —Kristen Hummel
Get a two-pack from Amazon for $19.99+ (available in 2 sizes and four scents).
www.amazon.com, www.amazon.com
Promising review: "This product is amazing. I've always had acrylic or dipped nails because my real nails have always been brittle and always break and peel. I decided to give my nails a break and wanted to try and grow them out. I can't even believe the outcome! They are stronger than ever and growing! I really wish I had taken a before pic to show the difference!" —JOE D.
Get it from Amazon for $9.90.
Promising review: "I am in LOVE with the concept of these. I cannot tell you how many times I asked myself the question, 'Should I put on more sunscreen?' when it's too late and I'm as red as a lobster. Big fan of the packaging and portability. A really ingenious idea. Here is to a happier, healthier future ahead!" —CopperStad
Get 16 stickers from Amazon for $19.95.
Promising review: "I was hesitant to try a new teeth-whitening product after using harsh whitening strips that caused pain and lingering sensitivity. But, as a coffee and red wine drinker, I wanted to find a solution. This teeth-whitening pen is terrific. It is easy to use, works well, and does not have the downside of either the strips or the $450 option at the dentist. I also really love this product since whitening my front teeth is the objective. It is a great value as I anticipate the two pens that are included will last one year. I will definitely buy this again and am very happy to recommend it." —Rebecca Shehee
Get a two-pack from Amazon for $18.95.
Promising review: "I am a 30-year-old female. I have extremely dark under-eye circles. Honestly, that is the only reason I wear makeup — to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estee Lauder (assorted kinds), IT Cosmetics Bye Bye under eye, Clinique, Laura Mercier, Mac, and Bobbi Brown. I usually spend anywhere from $25–30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time I sit with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, is not drying, and is not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney
Get it from Amazon for $8.98 (available in 27 shades).
Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.
Promising review: "This is a Hail Mary! This is hands down the best product ever!!!! I have been using this product on my clients, and it has made my job so much easier and less time-consuming." —Diamante Valentine
Get it from Amazon for $9.99 (available in three scents).
www.amazon.com, www.amazon.com
Promising review: "Product was great. Lasted all day through eating, drinking and a dip in the ocean, which we know is sea salt. It doesn't take much, and it isn't drying to your lips." —Latoya Renae
Get it from Amazon for $9.90 (available in 34 colors).
Promising review: "I bought this for me since I’m not very good at cat-eye eyeliner looks and I love them. This was a hit and so easy to use! The pigment is amazing and lasts all night without smudging or fading. I had to use makeup remover oil to remove it. Now, since I have two teen daughters, this didn’t stay in my makeup case for long; my daughter uses it, and I gave her mine and will be picking up another one for me soon. Happy I tried it and will continue to purchase it again." —Amber Barcelona
Get two from Amazon for $14.98 (available in three sizes).
Hairbrella / YouTube
Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather.
Promising review: "I never carry an umbrella because they’re too bulky, so when I saw the Hairbrella, I was so excited. It keeps my hair dry and my curls nicely quaffed, rather than me looking like I stuck my fingers in a light socket. I’m telling everyone I know about it, it’s an amazing alternative to those wide-brimmed hats or a briefcase LOL! Truly it’s never going Read more about review stating Love it!!to leave my side from now on! I definitely recommend it." —Gina C.
Get it from Amazon for $39+ (available in eight colors) or Hairbrella for $39+ (available in three sizes and seven colors).
Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer
Get it from Amazon for $24+ (available in two sizes).
Promising review: "This stuff is absolutely incredible. In January of 2017, I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted, and you'll see how happy I am with my progress (after the photo on the right, taken June 2017.) I've used this peel once a week and have had incredible results. Previously, I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months, I achieved better results than I got at a dermatologist's office." —Meredith
Get it from Amazon for $29.95 (also available in a 10% and 50% formula).
Melanie Aman / BuzzFeed, Sephora
Melanie: I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.
Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry as I do).
I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey, but a little goes a long way. The full-size 50 mL tube lasts me ~four months, and eventually, K18 can become a maintenance product, so you won't need to use it every time you wash your hair.
Get it from Amazon and Sephora for $29+ (available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "This stuff is fantastic. I used it at an outdoor wedding in South Florida when the temperature was in the mid 80s and humidity at 92%. My normally super frizzy hair looked great the whole evening, no frizz at all. Make sure you use enough and blow dry until it is completely dry. Would give it 10 stars if I could!!!" —victoria e.
Get it from Amazon for $28.
Promising review: "I use a loofah every day, so I just bought this to use once a week, not thinking it would do much if anything. Man, was I wrong!!! I read reviews, viewed pictures, and watched the videos. I assumed they all used tanning products or spray tans because the skin in the tub was brown/black. OMG, mine was too!!! I haven't tanned in 15 or so years. It was gross. On the bright side, my skin really does feel great. Just get it, seriously..." —Kim McMahon
Get a two-pack from Amazon for $14.99 (also available individually).
Promising review: "I noticed a difference in using this for about a month, twice a week. I am 58 and have had thinning hair for a very long time; this brush seems to be thickening the spots where I have hair. I see why so many people are very happy with it." —J. G.
Get it from Amazon for $6.98+ (available in three colors).
Promising review: "I have to do my makeup most mornings with one hand while holding my baby on my hip with the other. Bought this because using an eyeshadow brush and palette became out of the question. I bought this in Stone because I didn't want any glitter or shimmer, and it is PERFECT. You can layer it for a more intense color or just do one light swipe for a hint of shadow. It stays all day and doesn't crease or smear, even in the blistering 100+ Texas heat. Love this stuff. Worth it all day." —Millennial Mama
Get it from Amazon for $15+ (available in 48 shades).
Glossier
Promising review: "This is amazing on mature skin, and I’m genuinely surprised the brand doesn’t make more of that fact in their marketing. The tint is so lightweight that it doesn’t sit in pores or emphasize fine lines, so if you have any texture to your skin, it’s an absolute godsend. It also has more coverage than the videos might suggest, and I think that’s perhaps because they have, for the most part, used such young models — essentially, their skin is so flawless that you can’t see any difference in the before and after, which fools you into thinking the product must be completely sheer — it isn’t. I love the natural, slightly glowy finish, which doesn’t have the aging effect of many of the current illuminating products; it’s just brilliant. BTW, I’m 53, but reckon this takes 5–10 years off." —RM
Get it from Glossier and Sephora for $28 (available in 12 shades).
www.amazon.com, www.amazon.com
Promising review: "This is great. I have been searching for the right physical sunscreen for Asian skin for a long time. This provides the perfect amount of tint and gives enough sun protection that last all day. Goes on very easily and smoothly. Stains on light-colored shirts a bit, but I am willing to take that as a trade-off. Great stuff." —Kenji
Get it from Amazon for $43+(available in two styles).
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The reviews for this post have been edited for length and clarity.
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