An ad for a razor subscription service features pubic hair for the first time

So many women grew up with the understanding that shaving one’s body hair is law. It’s just a thing you do. More recently, body hair is finally being normalized in the mainstream and interestingly, the loudest voice in the pro body hair movement is a razor brand. Billie is a subscription-based razor company priced in line with men’s razor subscriptions and their new summer advertisement basically says “shave, or don’t, we don’t care.” Also, the ad prominently features pubic hair, making it the first razor ad campaign to actually show pubic hair, which is wild that it took this long to happen.