Trading card games aren’t just popular with players. They’re also incredibly popular with executives, as they can be lucrative for publishers and distributors alike. Magic: The Gathering became a $1 billion brand for Hasbro in 2023, which went quite a long way to improving its bottom line, if we’re being honest. As the company increases its Universes Beyond offerings, incredibly powerful tools for selling cards to people not yet comfortable playing a game of Magic, how can other TCGs hope to compete? What must new games like Disney Lorcana, Star Wars: Unlimited, Altered, and the more established Flesh and Blood do to thrive? A few possible answers may lie in the story of the 1990s-era Dune: Collectible Card Game.