Cartier made a dynamite announcement last week, introducing BTS‘ V as the new face of the brand – as well as its Panthère de Cartier campaign. As the newest global brand ambassador, V joins a host of other top celebrities like BLACKPINK’s Jisoo, GOT7’s Jackson Wang, Chinese actor Gong Li and Indian actress Deepika Padukone. In a statement, the Maison said that V “magnetises an entire generation as a soloist and member of the group BTS.”