Some recent media reports from the US may suggest that Millennials dominate TikTok. However, data from a YPulse survey paints an entirely different picture, where Millennials are far from being the driving force on TikTok, unlike Generation Z.

Some 72% of 13-17 year-olds and 71% of 18-24 year-olds are currently using TikTok, compared with only 45% of 25-39 year-olds, according to a recent report from YPulse. These figures suggest that Generation Z – representing the platform’s younger users – rules the app, in terms of usage, but also in terms of popularity and trends.