Welcome to Beauty Boss, a reoccurring series in which we spotlight the power players driving the beauty world forward. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job.  

If a serum is a staple product in your skincare routine, you can thank Dermalogica for that. When the professional skincare brand launched in 1986, it introduced serums to U.S.-based skin specialists. "When we introduced serums, we made them slightly thicker and more silky by using more humectants in the formulas," says Dermalogica founder Jane Wurwand. "At the time, U.S. skin therapists were using manual techniques like massage rather than electrical currents."