$NOT doesn’t wake up every morning and try to go viral, but it keeps happening anyway.

Since he first started uploading songs on SoundCloud in 2016, the Florida rapper’s music has blown up on the internet in every way imaginable. Tracks like “Case 19” caught fire on YouTube and SoundCloud, before releases like “Gosha,” “Excuse Me,” and “Mean” went viral TikTok and Triller. He’s been featured on major YouTube channels like Lyrical Lemonade and Danny Duncan, ended up in countless memes, and seen his streams spike after landing on influential playlists.