Why radio has remained popular in Malaysia despite the onslaught of new digital media and online platforms

Why radio has remained popular in Malaysia despite the onslaught of new digital media and online platforms

Yahoo - SG·2024-02-28 15:00

Despite the rise of digital media, radio maintains its stronghold in Malaysia, with 95 per cent weekly listenership. As World Radio Day approaches, local industry experts share insights on its enduring relevance. (PHOTO: Getty Images)

By NATASHA JOIBI

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