Image source, Nick Wall/Netflix Image caption,

Salma Hayek in the Black Mirror episode Joan Is Awful

By Nick Marsh

Asia Business Correspondent

Singaporean actress, model and former radio DJ Jamie Yeo has no problem with being deepfaked. In fact, she signed up for it.

"It's a bit like that Black Mirror episode with Salma Hayek," Ms Yeo jokes.

She was speaking to the BBC the day after the release of the new series of Charlie Brooker's Netflix show. In the first episode, actress Salma Hayek, playing a fictionalised version of herself, signs away her image to a production company.

The deal allows it to use an artificial intelligence or AI-generated deepfake version of the Hollywood A-lister to "star" in their new TV drama. What she says and does in the show is controlled by the computer.

The consequences for Ms Hayek - without spoiling the story - are not good.

Concerns about the impact of AI are partly behind the first Hollywood actors' strike in more than four decades, bringing the US movie and television business to a halt.

It comes after Screen Actors Guild (SAG-AFTRA) failed to reach an agreement in the US for better protections against the misuse AI for its members.