Women's college basketball is having a moment, and it's not just the star players like Caitlin Clark, Angel Reese, and Paige Bueckers or the coaches like Dawn Staley capitalizing on the historic spotlight. 

In a rematch of last season's Final Four game, the University of South Carolina women's basketball team capped off their undefeated season last weekend with an 87 to 75 victory over the University of Iowa--and the country's top player, Iowa's Clark--to secure a third national championship. On Sunday, the Gamecocks celebrated the redemption win with a hometown parade through the fan-packed streets of downtown Columbia, South Carolina. This season's other winners? Women's sports brands.