World’s most-followed tiktoker khaby lame joins binance as brand ambassador

Fintech Singapore·2022-07-01 12:05

Global cryptocurrency exchange Binance has partnered with Khaby Lame, the Italian Senegalese creator who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

Binance will partner with Khaby on exclusive NFT collections as well as to increase Web3 awareness and adoption.