The six sold out shows each by American mega-pop star Taylor Swift and British band Coldplay reportedly injected up to $450 million into the Singapore economy last year.

In fact, Fortune wrote in May 2024that the concerts may have saved Singapore’s economy from shrinking.

The concerts were all held in the first quarter of 2024 (Coldplay in January, Swift in March).

According to the Singapore Tourism Board (STB), there were 4,353,500 international visitor arrivals in the first three months of 2024. This was a 50% increase from the same period in 2023and a 26% increase from the last quarter of 2023.

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In 2025, Singapore has already seen Lady Gaga playat the National Stadium from 18-24 May. Her shows are understood to have drawn over 200,000 local and international fans.

And while it may be too early to report on what impact her concerts have had, the types of money generated by the 'experience economy' is something to take notice of.

Barclays says Oasis fans are projected to spend over $1.7 billion (£1b) across 17 concerts during the band's UK reunion tour. This figure includes ticket prices, accommodation, travel, merchandise, food, drinks, and even clothing.

So we want to know, are exclusive concerts the way to go for Singapore tourism right now?

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