What is it with the letter “x” in titles?

First, it was Fast X, which is meant to be said as “Fast Ten” (get it?). Now, it’s Godzilla x Kong: The New Empire. If you’re pronouncing the “x” between Godzilla and Kong, like a normal person would, you’re apparently saying it wrong. According to Vulture, the publicity team for the delightfully dumb monster movie has informed the media that “Godzilla x Kong: The New Empire is how it is written; Godzilla Kong The New Empire is how it is said.”