1. Olay Super Serum Body Washthat will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.instagram.com, Amazon

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.97. 

2. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. 

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

3. A set of reviewer-beloved "Loops Quiet 2," aka the "ear plugs for people who hate ear plugs." These lightweight plugs are so subtle that people won't notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them. 

www.amazon.com, Amazon

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now, does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring, and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $29.95 (available in five colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!). 

4. Tree Hut Desert Haze Shea Sugar Scrub— yes, the chronically sold out, cult-fave scent is in stock on Amazon ... for NOW. Reviewers are obsessed with this smoky, floral "loud" scent that blends jasmine, raspberry, and musk, and how satisfyingly exfoliating and gentle it is on skin. 

Amazon

Promising review: "This is our favorite flavor Tree Hut scrub. Always hard to find in stores because it is usually sold out. Thought it was discontinued, but very happy to find it here." —AJ 

"This Tree Hut Shea Sugar Scrub in the scent Desert Haze is like a little piece of paradise!!!!! The smell is wonderful and the way it leaves your skin feeling is so smooth, silky, and clean! I will definitely be purchasing this item again! If you haven’t tried this Tree Hut Scrub in the scent Desert Haze you should!" —Shelly 

Get it from Amazon for $7.97 (available in dozens of other scents). 

5. The Pink Stuff's "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." 

www.amazon.com, www.amazon.com

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99. 

6. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free! 

Amazon, www.amazon.com

BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products. 

Bonus – this is dishwasher-safe! 

Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" —Horace Dixon

Get it from Amazon for$44.99+ (available in 21 colors and two sizes). 

7. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in Pink Honey!). 

8. An airtight Deli ProKeeper that is actually the *updated* version of the wildly TikTok-viral originalProKeeper — not only does keep your deli meat and cheese *super* fresh and free up space and clutter in your fridge, but the updated version is fully transparent so you can easily see the contents, and has grooves at the bottom to keep moisture off your items. 

Amazon

Promising review: "Best cold cuts storage ever! I’ve used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!" —Mandolin Buglar 

Get it from Amazon for $27.99 (available in three styles). 

9. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

10. And Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care. 

www.amazon.com

Promising review: "After checking out all the reviews and seeing some of my fave YouTube and TikTok makeup gurus rave about these, I decided to try. I'm not an everyday eyelash wearer, just special occasions normally. These magnetic eyelashes are a game changer. I felt like they were easier to apply than regular glue and lashes. I've worn them way more often just because they are so much easier to apply over regular lashes. The weight is the same as normal false lashes. The liner/adhesive is easy to apply and it is the perfect consistency, gives you crisp lines without a lot of work for your liner look, and sticks really well. The price and the product cannot be beat!" —Morgan Bean 

Get a set of five from Amazon for $18.99. 

11. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use! 

Amazon, www.amazon.com

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90. 

12. A weighted eye maskthat's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes. 

Emma Lord/BuzzFeed

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off. 

Get a pack of two from Amazon for $16.99 (available in seven sets). 

13. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

14. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

www.amazon.com, www.amazon.com

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much that I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $79+ (available in two sizes and three shapes). 

15. TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned. 

www.amazon.com

TruSkin is a small business that specializes in botanically-infused skin nutrition products. 

Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah

Get it from Amazon for $21.97+ (available in two sizes). 

16. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. 

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $13.95.

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

17. Ninja's *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This "all-in-one system" cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container. 

Amazon, www.instagram.com

Check out a TikTok of the Ninja Crispi Air Fryer System in action. 

Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! 

Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." —Jennifer 

Get it from Amazon for $179.99(available in six colors). 

18. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $5.50.

19. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $13.42 (available in 12 shades). 

20. Naked Sundays SPF 50+ Hydrating Glow Mist that heard a little voice in the dark ask, "What if my setting spray had SPF and combined two steps in one??" and said, "Bet." This is designed to spray as a hydrating fine mist that *won't* leave you oily, and will keep your makeup perfectly intact. 

www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I have always struggled with oily skin. I've finally gotten my oil under control thanks to my current skincare routine, but SPF remained a challenge. Nearly everything I tried left me shiny or quickly got greasy during the day. This SPF spray is a super fine mist which almost feels like nothing is spraying on my face. It doesn't leave behind anything shiny which is unheard of for a SPF 50 spray. I personally love the smell however some may find it a bit too much for their liking." —Stephanie Hushcha

Get it from Amazon for $22.99. 

21. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. 

Amazon

Touchland is a small business that specializes in hand sanitizers. 

Check out a TikTok of Touchlandin action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

22. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion.

www.amazon.com, www.amazon.com

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $25 (available in three sizes). 

23. Ultra high-rise Levi's jeans that are TikTok-beloved for good reason — reviewers are obsessed with how versatile, timeless, and comfortable these are, making them an all-seasons denim investment your butt will surely thank you for! 

www.amazon.com, www.amazon.com

Promising review: "My favorite jeans of all time. High waisted Levi’s are so comfy, so high quality, so adorable…my daughter stole mine and I had to buy another pair. She is 27, I am 49. These jeans rock a multitude of generations and body types. The dark wash is my favorite and they are a thick denim, cool button fly and not much stretch. Levi’s will never go out of style." —patrice hedrick

Get it from Amazon for $38.83+ (available in women's sizes 24–39 and 15 styles).

24. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok has spent years going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. It's so beloved that Eos recently released a matching Vanilla Cashmere Shave Oil! 

www.amazon.com, www.amazon.com

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha

Get it from Amazon for $7.69. 

25. A "smart" elevated dish rack that has basically optimized every inch of itself — it features adaptable spots for all your dishes, a ridged mat for faster drying, a drain spout, and a drying mat underneath to catch extra moisture and keep your counters clean. This dish rack is better prepared for its job that I have been in my ENTIRE life.  

www.amazon.com

Promising review: "Best dish rack! This truly hold so many dishes at varying sizes. It has a pretty substantial footprint, and was sturdier than I expected. I like the thoughtful design elements like the knife holders, wine glass or bottle support points, and the additional extension tray option. Very easy to use and clean when needed, and matches my other Dash items." —Clare

Get it from Amazon for $69.99 (available in two colors). 

26. A beloved Tommie Cap-Sleeve Smocked Front-Zip Shirt Dressfrom Anthropologie, which ticks all the boxes for high quality construction, absurd comfort, and a customized feel. Reviewers especially rave about the well-designed cinch and drape of the waist, and love it so much that it rotates in different colors every season! 

Anthropologie

Promising review: "This dress is a MUST. I can't tell you how many compliments I've had on this dress. First so well and curves to your body and looks effortless." —soccermama

Get it from Anthropologie for $178 (available in women's sizes XXS–3X and six styles). 

27. K18's Leave-In Molecular Hair Mask for a literal four-minute, no-rinse fix to help restore dry or damaged hair, whether it's from bleach, heat, chemical services, or "check all of the above." Odds are, if you've heard of it before, it was from your stylist — it's one of those "if you know, you KNOW" products that's well worth the price. 

www.amazon.com

K18 is a small business that specializes in hair products. 

To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, body and no frizz. I cannot say enough good things about K18." —Dawne

Get it from Amazon for $29. 

28. A quick-heating Fellow electric kettle so chic that the minimalist in you will *sing* when you see it perched on your counters. It's as handy as it is beautiful, too — its chic gooseneck is designed for an optimum flow rate for pourovers, its temperature settings will let you get *highly* specific about how warm you want the water too be, and you can toggle the base to keep the water at the precise temp you want for up to an hour. 

Amazon

Promising review: "This was one of the best purchases I have made. I would never have guessed how much precise temperature control could elevate a cup of pour-over or a pot of French press coffee (and this kettle has the precision down). The system is simple to use, the heating time is extremely fast and the handle and spout design really do yield a super easy pour." —David R. 

Get it from from Amazon for $165+ (available in six colors and three styles). 

29. Biodance's TikTok-belovedBio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. 

www.amazon.com

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in a set of 16).

30. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for$11.93. 

31. A vintage-style six-in-one Bluetooth record player that is not only a stunning statement piece for your living room, but plays *deep breath* vinyls, CDs, AND cassettes along with connecting to Bluetooth and the radio, so you can walk down every single musical path on memory lane. 

www.amazon.com, www.amazon.com

Check out a TikTok of the vintage-style record player in action. 

Promising review: "I bought this as a gift for my husband. He truly loved it. The needle is very good, and the sound quality is wonderful. It can play records, cassettes, CDs, and the radio. It can also connect via Bluetooth. So many ways to play music. It is easy to use. The value was amazing. It is a little heavy, but the box is very sturdy, and I expect to last a long time." —MAREBARE

Get it from Amazon for $99.99+ (available in nine styles).   

32. Uniqlo's adorable and ridiculously travel-friendly Round Mini Shoulder Bag, which seems to defy the laws of cuteness and physics. Every time I see someone start pulling things out of one of these, I'm like, "How on earth did you fit an entire marching band and six weeks worth of clothes in one teensy little bag?" 

Uniqlo

Reviewers compare this to the $52 Baggu Small Nylon Crescent bag (check out a TikTok comparing the two), and love this thing so much that a ton of them mention going back for other colors, since they rotate seasonally. I can confirm that my little sister, who is feral about this bag, has done the same. 

Promising review: "Couldn't understand the hype going around this bag until I got it myself. It's a perfect everyday, hands-free, and hassle-free type of bag. You can fit all your essential items. Liked it so much (and for the affordable price) that I bought it in several colors and gifted to family as well." —Shawie

Get it from Uniqlo for$19.90 (available in eight colors). 

33. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com, www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles). 

34. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed, www.amazon.com

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99.  

35. Lululemon's iconic Align Leggings so sleek, buttery soft, supportive, and durable that they're worth every penny both for their performance *and* how long they'll last. The way my sister and I wear the still immaculate pairs we got years ago convinces me that long after we're gone, they'll survive the heat of the universe. 

Lululemon

Promising review: "If I could wear the Align products every single day I would! Enough support to workout in, but comfy enough to sleep in! My favorite line of fabrics Lulu sells." —steph

Get it from Lululemon for $128 (available in women's sizes 0–20 four inseams, and eight colors). 

36. A gorgeously designed Hatch Restore 2 — this sunrise alarm and sound machine works overtime as a touch-controlled smart light, bedtime reading light, and even a wind-down light that helps you get into a healthier sleep routine at night. Other bedside lamps could truly never.

Amazon

Hatch Restore lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.

Promising review: "The Hatch Restore 2 is truly a game changer for those looking to improve their night’s sleep and wake-up routine. It’s been the best bedside companion and has improved my overall health and well-being. The combination of sounds, lights, buttons, and aesthetics really all come to play to make this feel like a truly premium device. There are touch adjustments to adjust the volume and brightness of the clock, which work really well. My favorite feature is the physical buttons which you can press to start or stop the routines; it feels very intentional when I get ready for bed and really gets me in the right mindset to begin my bedtime routine." —Natasha Advani

Get it from Amazon for $169.99 (available in seven colors and two styles). 

37. A "crush-proof" July carry-on suitcase that you might actually develop a crush on? Not only is it designed for easy maneuvering, it comes with an ejectable battery to charge your gadgets, a compression system so you don't have to play the "smush everything in here, so help me god" game, and even features a sneaky odor-proof laundry bag.

www.instagram.com, July

Promising review: "I've been looking for a carry-on replacement for some time. My last carry-on was from 2007, so it was super old and not very good. Now that I have my July Carry On, I couldn't be more pleased. It's so good from functionality to style. I love the laundry bag — it's great that I don't have to remember to take my own separate laundry bag with me anymore — and the charging is so useful. The wheels are silent and smooth — so much so that on the slightest decline the bag will 100% roll away from you. The bumpers are a bit scratched after some use, but it's hardy/designed to protect what's inside, and I accept that there will be some of that happening on long-haul flights. I really enjoy the personalization as well — I had my name and a little frog etched on the top — so cute!" —Ameeka N.

Get it from July for $295 (available in nine colors; plus you can add personalization for $50).

38. An investmentworthy, cult-favorite Caraway cookware set for anyone who doesn't just want to cook smarter, but live smarter — this set comes with unique magnetic storage to ensure that you have everything you need at the tips of your fingers. This cookware is beautiful as it is handy — each piece is nonstick, oven-safe up to 550ºF, and built to last. 

Amazon

Caraway is a small business that specializes in cookware and prepware for the home. Check out a TikTok of the Caraway set in action. 

Each set includes a fry pan, sauce pan with lid, sauté pan with lid, Dutch oven with lid, modular pan rack, and three-slot canvas lid holder.

Promising review: "I bought this set for my younger sister as she was using my mom’s old pans. I’ve had my set in Navy Blue for over a year and love them! Some stuff may stick a little in the pan while cooking, but it comes right off when you wash them. They are heavier than normal pots and pans, but you can get used to it after using them every day. A great set for people who cook every day!" —CountryHolly

Get the 12-piece set from Amazon for $395+ (available in eight colors). 

39. A weighted Bearaby napper that answers the question of, "What would it look like if a blanket had magic sleep-inducing powers?" This breathable chunky knit blanket is designed with a comforting weight to help soothe anxiety and promote calm, making it easier not just to fall asleep, but *stay* asleep. 

Bearaby

Check out a TikTok of the Bearaby blanket in action. 

I've been using this weighted blanket for a few years now, and what I find really remarkable about it is that I *never* feel overheated in it. It's also just so, SO soft, and looks absolutely beautiful at the foot of my bed where I leave it every night. It definitely helps me activate "sleep mode" at night — I find the weight very comforting and not at all stifling because it spreads so evenly. 

Promising review: "I’m in love with this blanket! It is absolutely gorgeous and has made a remarkable difference in my sleeping habits. If you are even thinking about a weighted blanket, this is a MUST! Just do it! You will only wish you’d done it sooner!" —Sandy 

Psst — to choose a style, Bearaby recommends a blanket that is about ten percent of your body weight. Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic.

Get it from Bearaby for$179+ (originally $199; available in four weights and eight colors). 

40. Barebell's "Soft" Protein Barsthat taste SO LEGITIMATELY LIKE actual candy bars that they have altered my brain chemistry. At 16 grams of protein a pop, these are such a ridiculously convenient "hangriness" prevention option that I keep two in my bag at all times, especially during long trips with unpredictable flights and itineraries that might leave unexpected gaps between snacks meals. 

www.amazon.com, www.amazon.com

I am not exaggerating about how obsessed I am with every flavor in the "soft" variety of this protein bar — it is painful for me to write about this publicly because if they sell out my world will go cold and dark and meaningless. I have one with my breakfast every weekday — the caramel chocolate tastes like a thicker Milky Way bar and the salted peanut caramellegit tastes like a Twix — and I always, always, ALWAYS pack them for flights and long trips. I cannot tell you how many times I have been stuck in an airport or on the tarmac for unexpected flight delays and taken one of these to the FACE, and I am always so grateful to have them as a back-up plan if I'm ever stuck on an adventure and can't find a decent protein option to sustain me. 

Get a pack of 12 from Amazon for $28.99+ (available in four "soft" varieties and nine others, plus variety packs). 

41. Béis's Crescent Weekender Bag, the latest launch from Shay Mitchell's Instagram-beloved, reviewer-fave travel accessories brand. This elevated, versatile bag is ridiiiiculously roomy and built for all kinds of travel scenarios, whether it's a weekend trip on its own, or mounted on a wheeling bag using the built-in trolley strap. 

Béis

Promising review: "I haven’t been this excited for a new Béis drop in a while — I knew I would love it, but that’s an understatement. The day tripper is perfection — the bottom compartment that can convert into more bag space with the roll up/clip option is genius. Absolutely love the nylon and the unstructured top! 10/10, immediately bought another in maple." —Jess

Get it from Béis for$124 (available in three styles). 

42. An investmentworthy Samsung Frame TV that will instantly become the central hub of your home, just because it is that darn beautiful. Its motto is "TV when it's on. Art when it's off" — and TBH, the images speak for themselves.

Mallory Mower / BuzzFeed

You can even toggle through Samsung's "art store" to find a display to match the vibe of the room (or just your vibe of the day). It also has Alexa built in, so you can open apps, change the channel, search for movies and shows, play music, and control your smarthome devices from the television.

Psst — if you're looking for beautiful art for your Samsung, Etsy is full of gorgeous Samsung Frame TV art downloads for every mood, season, and brain flavor! 

Here's what BuzzFeeder Mallory Mower has to say about it: "This is honest and truly the best splurge I have ever made. It has massively upgraded the look in my living room. My husband loves the photography options and I love all the classical paintings. As someone who loves changing up my decor, I find that being able to update the display images has been so fun. The quality is fantastic while watching movies and TV...but I'm pretty sure I love it as a piece of art in my home even more."

Get it from Amazon for $737.95+ (available in five sizes and with or without expert installation).

43. A carefully designed FlyHugz travel pillow to alleviate neck strain while you're sleeping on long flights, drives, and train rides so you can comfortably snooze sitting upright. This is thoughtfully designed to support not just your neck, but your chin, helping prevent snoring and your mouth falling open. 

Amazon

Promising review: "Turns coach into a first class experience. This device is a godsend. It holds your head in place and let you sleep upright comfortably." —Robert Taub

Get it from Amazon for$26.99. 

44. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple. 

www.amazon.com, www.amazon.com

Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails. 

Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige

Get it from Amazon for $14.99+ (available in 45 styles). 

Reviews have been edited for length and/or clarity.

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