1. A box of sleep earplugs designed specifically to be comfortable for sleeping and to block out the dog barking next door, your own dog snoring beside you, car horns, and all that annoying, not the vibe ambient sounds keeping you from super deep sleep.

Target

Promising review: "Love how affordable and effective these are. I keep these in my travel bag and they’ve been life savers since I’m a light sleeper." —Tt

Price: $3.49

2. A clip-on LED reading light because everyone knows too much screen time can be a bummer for your sleep hygiene, so why not chuck the phone in favor of this handy light attached to that new BookTok book everyone is talking about?

Target

Promising review: "Love it! I use this almost every day for about 30 minutes before bed. I appreciate that it has various levels of brightness, and the neck can bend in any direction. Super handy if you’re a nighttime reader!" —ladylove123

Price: $13

3. A microgel down alternative pillow if your old pillow is looking (and feeling!) a little worse for wear. This one is medium firm and the microgel will hold its shape over time so that you can come back again and again to your new perfect neck setup.

Target

Promising review: "Some of the best pillows I’ve owned so far. I love how the packaging has a meter on it as well. These pillows bounce back unlike any other pillow. I’ve slept on. For $15 each this is definitely a bargain." —oreofox22

Price: $20+ (available in standard and king sizes)

4. And a Kitsch satin pillowcase which can help prevent hair breakage and uncomfortable fabric bunches that can contribute to fine lines, but is also ~super~ cooling. If you've ever wished for someone to always have a cool side of the pillow, time to return the favor to your own human self!

Target

Promising review: "This pillowcase is amazing! I love that it has a zip closure so the pillow stays in place." —Cat Mom

Price: $18.99 (available in six colors)

5. An ESW Beauty sheet mask duo set perfect for helping you unwind. If you are having trouble sleeping because the pressures of the day are weighing on your shoulders and brain, maybe try unwinding with a luxurious self-care moment.

Target

Promising reviews: "Absolutely loving this set! The formulas are top-notch, and they include some of my all-time favorites in one convenient bundle. They stick really well, too, and don't dry out quickly. I was super excited to find these masks at my Target!" —Brit

"I grabbed a few of these sheet masks for our monthly girls' night, and everyone loved them! The masks delivered a gorgeous glow, making our night even more special. Plus, the ingredients definitely feel way more premium than any other sheet masks I’ve tried in the past." —Katie

Price: $8.99

6. A two-pack of ultra cozy crew socks I bought so aggressively because the colors are downright magical and I cannot stress enough how soft they are. I'm usually a "hates to wear socks to bed" kinda gal, but *these* are an exception. Frozen toes no more!

Target

Promising review: "Best socks by far!! I love the length, thickness, and quality! Don’t hesitate, just buy! The colors are soo cute too!" —Alicia K

Price: $10 (available in six colors that fit women's shoe sizes 4–10)

7. A vanilla introvert candle if some cozy unwind vibes are just what the Target doctor ordered to help get your space in the right ~ambiance~ for optimal sleeping.

Target

Promising reviews: "I love this scent, introvert. When I leave it on a few hours in my room, it definitely leaves the room smelling wonderful without it being overwhelming." —Dp28

"MY FAV CANDLE!!! So cozy and the smell fills my bedroom. 🙏💕" —lilli m

Price: $10

8. A set of soft double-brushed sheets to help you slip into a new year of self-care and cozy sleep hygiene. You know what *doesn't* help you drift off? Itchy or worn sheets that have little snags and tears that are going to irritate you.

Target

Promising review: "The double brushed microfiber feel makes all the difference! These are seriously like butter. Super soft and warm but also light. I got a set for my bed and one for my son. These are a great buy to keep a couple of extras around so me they are so affordable." —Marissa

Price: $29.98+ (originally $52+, available in sizes twin–California king and seven patterns)

9. A four-pack of Uniball gel pens because hear me out: how often have you been almost asleep and then remembered *that one thing* you forgot to do? Well, we might not be able to stop that from happening, but you *can* stop yourself from obsessing over it for hours by writing it down for your morning self to deal with!

Target

Don't forget to grab a hardcover journal so you can jot notes easily from bed!

Promising review: "This is the perfect pen! It glides on paper!" —MsLyn

Price: $6.49

10. A floating tea infuser because if your fave loose-leaf tea helps tell your brain it's time for sleep, this super fun infuser will be a welcome addition to your bedtime routine.

Target

Price: $12.95 (available in five colors)

11. A ribbed pajama tank top I ~personally~ own in every color because these are my ideal sleeping situation: Nice and cozy but no annoying long sleeves to lightly strangle my arms at night.

Target

Promising review: "I love this top! It is slightly oversized which is great for me. I got my normal size, medium. The cut is perfect and the fabric is so soft. I paired it with the little boxer shorts from Wild Fable instead of the shorts that matched it. I also like it with the matching pants. Definitely recommend!" —Emily

Price: $15 (available in women's sizes XS–4X and in two colors)

12. A Hatch Rest 2 if you want to bring a touch of spa elegance to your sleep routine by introducing an all-in-one sound machine and night-light. You can set a schedule or change it up by choosing your particular flavor of wind-down lights and music each night from an app on your phone.

Target

Promising review: "These sound machines are pretty darn amazing. The way you can set up a rise schedule has changed my morning, and they can get loud and block out noise without being harsh on the ears. They are easy to program and I love the light and clock on there. There are lots of sound options even if you aren’t willing to pay for the pro plan (which I’m not) and they are so easy to use. The only annoying thing was setting them up was a little bit of a pain in the beginning. Once you’re connected to the phone it is smooth sailing and I’ve been sleeping like a baby ever since. Highly recommend. It is very worth the money." —KTraver

Price: $59.99

13. A five-pack of self-heating eye masks so you can catch some warm shuteye no matter where your adventures take you. (Even if those adventures are just crawling into your own bed at the end of a long day.)

Target

Promising review: "Omggg my husband and I love these! We’re so glad Target carries them now. They’re so soothing and help me sleep on long travel days, I’d be lost without them. I always have one of these in bag when I need to run out to my car for a quick rest mid-day!" —Caty

Price: $16.89

14. Or a reusable contoured satin eye mask to make sure that no matter the light situation in your room, you'll be sure to get some excellent shut-eye. (And what is life for if not to pursue the best naps?)

Target

Promising review: "Light weight. Comfortable. Able to wear overnight with no morning headaches. Keep light out quite well. Excellent item for such a great price!!!" —Mrs Adams

Price: $5 (available in three colors)

15. A non-wearable sleep tracker mat that sits unassumingly beneath your mattress, syncs with an app on your phone, and gives you valuable insights about your sleep cycle. If you've always been curious about the quality of your sleep but aren't cool with wearing a tracker watch or ring to bed, this might just be the gadget you've been ~dreaming of~.

Target

Metrics include sleep cycles (light and deep/REM), duration, interruptions, breathing disturbances, snoring, and time to sleep and wake up.

Price: $199.95

16. A portable space heater perfect for anti-cold gremlins who want to heat up their bedroom to their ideal sleeping temp without roasting their entire home.

Target

Promising reviews: "Smaller than what I thought it would be but it puts out good heat." —Elizabeth

"This little heater packs a punch! I purchased for use in my small living room. It does a great job of warming the space up and keeping the room warm during the day. The tip safety makes me feel safer and the timer feature comes in handy at times." —Nicole

Price: $57.99

17. A 6-inch Kindle that's a new TikTok fave and Amazon's lightest, most compact e-reader yet. This is truly a WONDERFUL size if you happen to wake up in the middle of the night and want some e-ink screen time instead of glaring-bright-white-light-in-your-dark-room screen time. (Ask me how I know.)

Ashley Schumacher/BuzzFeed

Here is one of my most FAVORITE cozy creators on TikTok talking about why she loves her new lil' Kindle (and in particular for middle-of-the-night wakings)!

Promising review: "I love physical books, but as a working mom of four ( one being a baby), I wanted something I could throw into my bag and go. That was compact and charged well. I absolutely love my new Kindle. I’m on my fifth book this week!!!" —Mamaoffour

Price: $109.99 (available in two colors)

18. A collared pajama set so you can be your most comfy self when slipping into bed.

Target

Promising review: "Love these pajamas because of the super soft and stretchy fabric. The cropped legs are perfect for petites too. I have the red, navy and black ones. They wash well too!" —Veronica

Price: $30 (available in women's sizes XS–4X and in five colors)

19. A quilted-down alternative duvet insert meant for all-season comfort, so you don't sweat in the summer or freeze in the winter. Plus, it's box-stitched, which means all your fluff won't sink to the foot of your bed and leave you with a limp comforter!

Target

Price: $33.99+ (originally $67.98+; available in sizes twin–California king and in four colors)

20. A bag of Dr. Teal's Epsom salt sleep soak, which belongs by the bathtub of any sleep-lover keen on perfecting their shuteye conditions. This salt smells divine, and with a blend of lavender, chamomile, and melatonin, it *may* just help make you feel a little calmer before bedtime.

Target

Read more about short-term use of melatonin and insomnia at Mayo Clinic. And read more about how an Epsom salt soak or bath can help with mental stress at Cleveland Clinic.

Promising reviews: "I love to use this melatonin bath salts every night." —Petty

"I LOVE the Dr. Teal's bath products. A little spa retreat in my own tub without spending a fortune!" —KKTarget

Price: $6.99

21. A weighted knit blanket reviewers swear is the snuggle companion of dreams in weight, softness, and cuteness.

Target

Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic.

Promising reviews: "Oh this is so plush at the fraction of some more big box stores selling them for way more. Its weighted but not uncomfortable which is why I love it, it doesn't feel like its crushing you. Anthro looks at target price? Win win! Buy it, you wont regret it!" —Hols

"This is the 3rd weighted blanket I have tried and by far my favorite. Compared to traditional weighted blankets, the knitted design is elegant. It’s not only functional, but a statement piece. The flexible knitted design also provides even weight distribution across my entire body creating a hugging sensation that prevents me from tossing and turning throughout the night. Unlike blankets filled with beads, this one is virtually silent as you move it. There are no distracting rusting sounds, allowing for uninterrupted sleep. Thanks to the knit pattern, this blanket also excels at temperature regulation and not trapping excessive heat. This blanket is fit for all seasons. My favorite feature is that it is perfectly oversized which gives me the freedom to sleep in any position i find comfortable while still enjoying the pressure of the blanket. The only drawback I’ve noticed is the light color, which makes me a bit more cautious about potential stains, especially since there’s no removable cover. However, with proper care, I’m confident this blanket will continue to be a staple in my nightly routine." —Julia

Price: $140 (available in two colors)

22. A box of Celestial Seasonings Sleepytime Extra tea I *always* have in my cabinet because it tastes like bedtime. Sometimes, I think our human brains just need a repetitive routine to tell our bodies IT'S BEDTIME, and this is certainly part of mine.

Target

Promising review: "This is a perfect turn down tea. It relaxes me, and puts me in a lights out zone." —Sexysiren74

Price: $4.99

23. An itty bitty Nanit sound machine obviously perfect for parents, but also: I have taken this from my "kid travel kit" for my own uses. And those uses are I'm gonna take a cozy winter nap or read my cozy book and I don't wanna hear my neighbors blowing leaves while it happens. This one is perfectly sized, too, so if you're not keen on having a big machine permanently on your nightstand, this one can be easily tidied away.

Ashley Schumacher/BuzzFeed

I got the Nanit traveling bundle for taking my preschooler out on overnight adventures (which absolutely should be in any small-children-havers cart for fall travels) and quickly grew enamored with the Polly Pocket-ness of the sound machine, and now even my kiddo calls it "Mama's good friend." I use it for naps or for white noise buffer if I'm working in my office and joyful-but-loud chaos is happening with my son and partner outside the doors. 

Price: $79.99 (originally $99.99)

24. A cotton top mattress pad to give your mattress a little protection and a whole lot of fluff. If you're on the brink of needing a new mattress but aren't quite ready to crack open the piggy bank, this might extend the life (and your comfort!) a surprising amount.

Target

Promising reviews: "Absolutely love this mattress pad! It's a little puffy, and feels like a treat to sleep on below cotton sheets. My Temperpedic mattress sleeps very warm, and this pad provides a solution with the cotton covering. Very pleasant and cooling!" —ChiChi

"This mattress pad fits my king size bed great. It washed up and dried nicely. The filling will add an extra level of comfort to my sleeping experience. Couldn’t be happier with my purchase!" —Mimito5

Price: $38.99+ (originally $64.99+, available in sizes twin–California king and in three colors)

25. And finally, a weighted dragon plush perfect for kids and adults who want a comforting, plush presence to cuddle.

Target

Read more about their weighted blanket cousins and how they help with sleep from Cleveland Clinic.

Promising review: "He is so cute!! This little dragon is a great sleeping buddy and he’s just right, not too heavy, not too light! Honestly he’s so good I would contemplate buying a different too!! Great for side sleepers not just little kids!" —Kimberly

Price: $25 (also available as a dinosaur, a pegasus, and a chicken)

Reviews have been edited for length and/or clarity.