By Lucas Shaw and Aisha Counts

(Bloomberg) — MrBeast is the biggest YouTube star in the world. But his real moneymaker isn’t creating viral videos — it’s selling chocolate.

MrBeast’s company, Beast Industries, is majority owner of Feastables, a chocolate business that generated sales of about $250 million last year and a profit of more than $20 million, according to documents sent to potential investors. Over the same stretch, MrBeast’s media business, which includes his YouTube channel and his reality show for Amazon.com Inc.’s Prime Video, produced similar sales but lost almost $80 million.