YouTube is launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their paying viewers. The new feature gives paying subscribers access to additional content, on top of their current membership perks, which include things like custom emojis, badges, livestreams and more.

Members Only Shorts on YouTube could entice viewers to sign up for a paid membership. YouTube says creators can use the new option to share a special announcement, product drop or limited-time deal. Creators can use Members Only Shorts for Q&As, behind-the-scenes looks or clips of upcoming content.