European tweens are increasingly willing to spend money in the metaverse to buy virtual products. Almost half of eight- to 12-year-olds have already bought a digital product, and a third are even willing to spend their own money.

Thirty-seven percent of young European parents whose children play in the metaverse say their child has spent money (their own or their partner’s) on digital products, according to the latest YPulse survey.

While it's common for parents to spend money on their children's hobbies, the fact that European tweens are asking for money to buy virtual, often branded, products is significant. According to YPulse data, 71% of European parents say their children influence their regular purchases.